Dir. Of Wholesale Jobs

Job Title: Director of Wholesale
Overview: Our client, a Contemporary Womenswear Denim Fashion Brand, based out of Los Angeles, is looking for an experienced and enthusiastic sales executive to grow revenue in their emerging wholesale channel. This individual will be an exceptional sales leader with experience in building a wholesale sales strategy, identifying business opportunities and a proven history of launching into new markets. This is a hands-on role with an opportunity for expanded responsibility as the business grows.
The Director of Wholesale will partner with their product, operations, customer service, and marketing teams to establish a robust wholesale growth strategy that will drive sales and profitability for the company. They will develop and execute strategic business plans to achieve sales and profitability goals; establish strong relationships with wholesale accounts and prospects; build and pursue a pipeline of opportunities for new accounts; ensure a consistent brand and customer experience at retail; and provide weekly reports on performance, opportunities, and business needs.
Responsibilities include Key areas of focus.
Strategy

• Assess market potential through consumer insights, competitive brands, and distribution channels.
• Identify core brand and product strengths to leverage in building sales approach.
• Work with finance team to build sales forecast and align with planning on product buys.
• Determine wholesale distribution segmentation strategy and product assortments Identify retailers for potential partnerships or collaborations.

Sales / Sales Management

• Build pipeline of target accounts and opportunities; initiate relationships and engage in sales activities.
• Drive pre-orders, at-once business, re-orders, and end-of-season liquidation Work with external agency rep organization (gift channel) on sales, merchandising, and marketing strategy.
• Develop sales tools and work with marketing team to develop all necessary marketing materials.
• Manage all aspects of tradeshows including Identifying relevant shows that will generate sales and new accounts; planning and preparation; merchandising set-up; strategy for acquiring new customers; and locking in appointments with both existing accounts and prospects.
• Responsible for managing showroom including merchandising and visual presentation.
• Present product line to new and existing accounts, traveling when needed or utilizing our showrooms.
• Exceptional sales ability including outreach, sales initiation, building on inbound sales orders, closing sales, and follow-up to ensure customer satisfaction and reorders.

Sales Operations

• Establish structure for discounting, terms.
• Establish and manage wholesale operations calendar, including key market dates, tradeshows, sell-in periods, and regular business reviews with key accounts.
• Manage approval process for new accounts.
• Provide recommendations for wholesale and retail pricing.
• Produce weekly, monthly, and quarterly reports including sell-through at retail; analyze performance to identify opportunities; produce executive and board-level updates.

Cross-functional Leadership

• Takes initiative to work with cross-functional partners to strengthen business processes, communication, and teamwork.
• Partner with marketing team on development of creative campaigns to ensure creative direction aligns with needs of key accounts.
• Work with customer service to establish standards for wholesale support Understand customer needs and coordinate with fulfillment team to ensure timely delivery and account satisfaction.
• Work with product team to create merchandising plans that support wholesale / key account needs.

Minimum Qualifications

• Exceptional sales and presentation skills; Communicates and presents effectively to executive and buying teams; Excellent verbal and written communication skills; able to create compelling partner communication and training.
• Experienced with apparel and accessories categories preferably DENIM targeted at Millennial and Gen Z consumers.
• Travel domestically for key trade shows and market meetings.
• Established relationships with buyers in target distribution (Specialty stores, boutiques, department stores).
• Consumer-centric; ability to incorporate both quantitative and qualitative customer insights.
• 8+ years of experience in a sales executive capacity with a proven track record of new account acquisition and driving growth for new businesses.
• Exceptional organizational, interpersonal, and analytical skills.
• Ability to analyze data from multiple viewpoints including market data, competitive offerings, and other information sources.
• Merchant sensibility and intuition for product.
• Proven ability to consistently meet/exceed sales goals and KPI’s.

Salary: $125K- 180K per year.
Benefits: Offers PTO, Health, Vision, Dental, and 401k