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Digital Strategist Jobs

Company

Economic Security Project

Address , Remote
Employment type FULL_TIME
Salary $90,000 - $110,000 a year
Expires 2023-10-03
Posted at 9 months ago
Job Description

Chaloner has partnered with Economic Security Project on their search for a Digital Strategist. To be considered for this position, you must apply through (https://chaloner.com/searches/#!/f4c9633d-83b6-4a77-904d-263102e29ed0/detail). DO NOT apply via this economicsecurityproject.org embedded job listing form. Failure to follow these directions will result in disqualification.


Position Summary

In this role you will work closely with the entire Communications and Culture team to oversee the organization's digital media platforms (including social media, email marketing and paid media), developing engaging organic and paid digital strategies in partnership with the Campaigns and Build the Field teams and developing creative social media content. You will play an important role in highly collaborative and interdisciplinary Communications and Culture teams, working to optimize digital channels. This is an opportunity for a highly-skilled project manager to build a robust digital channel strategy for a growing organization focused on mobilizing existing audiences and engaging new ones. This role reports to the VP of Communications and External Affairs.

About Us
We believe in an America where everyone has the freedom and stability required to thrive.

We are strongest when people are the authors of their own lives. But the inequalities in wealth and power created by bad actors, structural racism, and outdated ideas on how the economy should work have left us all more insecure and less resilient. We can make a different set of choices.

The Economic Security Project advocates for ideas that build economic power for all Americans. We legitimize bold ideas by supporting cutting edge research and elevating champions, win concrete policy victories for the communities that need to see change now, and provoke the conventional wisdom to shift what’s considered possible. Our team of academics, organizers, practitioners and culture makers disburse grants, run issue campaigns, develop creative interventions and research products, and convene to encourage investment and action from others.

We pick our fights based on our analysis of where strategic mobilization of people and resources could turn emerging trends into concrete policies. Our current efforts include putting cash into people’s pockets with a guaranteed income and policies like the Child Tax Credit and Earned Income Tax Credit; and keeping corporations out of them by checking the unprecedented concentration of economic power with antimonopoly action. We believe these fights will get us closer to a world where families can pay the heating bills and make the rent, where consumers have choices and small businesses, a fighting chance. A future where we all have a chance not to just survive, but thrive with dignity.


Our Track Record

We’ve convened thousands in briefings, workshops, and marquee events to strategize and set the agenda for a more just political economy. We passed policies in over seven states to modernize the tax code, won over $1 trillion in checks for families in response to the pandemic, and spearheaded the federal fight for a guaranteed income for kids in the form of the expanded Child Tax Credit. These cash-based policies reduced poverty in the middle of a recession, in the words of one observer, “defying gravity”.

And we’ve built the field by investing over $25 million directly into groundbreaking research; pilots and task forces; coalitions and campaigns; new initiatives and organizations; and trend-setting narrative and cultural interventions to advance racial and economic justice and reset the conversation. As a result, ideas that were once considered impossible are now at the center of a vision for an economy where people are the authors of their own lives.

We’ve worked alongside thousands across the country exercising political muscle, moral imagination, and on-the-ground experimentation. It’ll take this and so much more in the years ahead; we are in a broader fight for a multiracial democracy and an economy that works for all. Our task is to deliver and we’re looking for talent to join us in the fight.


Our Team and Culture

Our successes are due in large part to the diverse team we’ve assembled from a wide range of fields – from campaigners to policymakers to activists to academics. We’re building an organization that supports and resources our staff to drive forward work that is critical to our mission.

We are committed to creating a best-in-class staff experience that promotes growth and performance, which requires a culture of active problem-solving, feedback, communication, and accountability. As a fully remote organization, ESP staff can work from anywhere in the country. We actively support and encourage people taking time away from work, including two weeks of full office closures and a six-week sabbatical at 5 years of service, in addition to our standard PTO. You can find more information on our full benefits offerings below.

Our internal work is deeply rooted in our values around diversity, equity, and inclusion, ensuring that our policies and processes are equitable and informed by a wide range of lived experiences. We invest in our people’s professional development and promote regular conversations about career goals and growth opportunities. We provide opportunities to come together in person for both strategic planning and relationship-building, and we’re always up to take a game of trivia a little too seriously.


Summary

The Digital Strategist is a new role that will take on significant responsibility for the Communications’ teams ability to reach our audiences externally. The role will involve taking over existing social media production, and also will greatly increase capacity to focus on communicating and coordinating across our various teams email lists and thought leader accounts. They will lead on developing strategies to grow digital channels, create content calendars, collaborate on artistic requests, and lead a revamped email communications program.


Work Environment

The Economic Security Project is a virtual office with staff across the country.


Salary

The starting salary for this position is $90,000-$110,00. The final salary will depend on experience and location. This role includes a comprehensive benefits package.


Benefits

ESP provides a robust benefits package which includes the following:

  • Organization-provided computer or $50/month bonus for employees who choose to use their own
  • Basic Life Insurance with a 50K maximum
  • PTO - 136 vacation hours, 80 sick leave hours, 9 standard holidays, 2 floating holidays, and 20 hours of volunteer leave
  • Medical, vision, dental insurance with premiums fully covered for employees and their dependents
  • Annual professional development budget
  • Connectivity and home office stipends, and wellness use bonuses (taxable)
  • Worker’s Compensation
  • Full office closures for Summer & Winter breaks
  • Access to commuter and flexible spending accounts
  • 6-week paid sabbatical after 5 years of full-time service
  • Long and short term disability insurance
  • 401K with up to a 3% match

Because the Economic Security Project values a diverse and representative workplace, people who identify as Black, Indigenous, and People of Color, and people of all gender identities are strongly encouraged to apply. ESP is committed to attracting, developing and retaining exceptional people, and to creating a work environment that is dynamic, rewarding, and enables each of us to realize our potential. Our work environment is safe and open to all employees and partners, respecting the full spectrum of race, color, religious creed, sex, gender identity, sexual orientation, national origin, political affiliation, ancestry, age, disability, genetic information, veteran status, and all other classifications protected by law in the locality and/or state in which you are working.


Responsibilities

Digital Strategy and Execution (90%)

  • Lead in developing micro-influencer marketing campaigns to grow ESP brand awareness and promote key programmatic objectives for core audiences
  • Lead a revamped email communications program for ESP digital audiences (funders, general supporters, program specific insider updates etc.)
  • Bring creative paid media ideas to organizational campaigns with a low budget, high return mentality
  • Email marketing
    • Lead a revamped email communications program for ESP digital audiences (funders, general supporters, program specific insider updates etc.)
    • Grow the email community by testing and iterating on new and engaging content
    • Strategizing around the acquisition and growth of email audience channels.
    • Developing automated email series
  • Leverage paid and organic tactics to bring new and high value audiences to ESP social and email channels
  • Develop strategy to grow digital channels and oversee the execution of the organization’s campaigns across all channels including social media, email, website and paid ads
  • Create content calendars for and oversee the creation and distribution of high-quality content across all of our digital channels and to keep staff and stakeholders informed and coordinated on plans
  • Partner with communications team to ensure the effective and consistent distribution of our messaging across channels
  • Optimize engagement across social platforms and grow follower base, with a particular focus on key ESP audiences
  • Strategizing around the acquisition and growth of email audience channels.
  • Grow the email community by testing and iterating on new and engaging content
  • Develop social media toolkits and digital resources for Campaigns, Build the Field and external partners
  • Lead the social media program and draft content for all platforms
  • Paid media
    • Liaise with Campaigns and Build the Field to provide paid media recommendations to achieve campaign and programmatic goals
    • Bring creative paid media ideas to organizational campaigns with a low budget, high return mentality
    • Leverage paid and organic tactics to bring new and high value audiences to ESP social and email channels
  • Social media
    • Lead the social media program and draft content for all platforms
    • Optimize engagement across social platforms and grow follower base, with a particular focus on key ESP audiences
    • Develop social media toolkits and digital resources for Campaigns, Build the Field and external partners
    • Coordinate with team to generate and schedule weekly video content across platforms
    • Lead in developing micro-influencer marketing campaigns to grow ESP brand awareness and promote key programmatic objectives for core audiences
  • Liaise with Campaigns and Build the Field to provide paid media recommendations to achieve campaign and programmatic goals
  • Provide strategic guidance and support to advocacy, policy and programmatic teams with the digital execution of their campaigns
  • Developing automated email series
  • Coordinate with team to generate and schedule weekly video content across platforms
Systems Lead (10%)
  • Partner with the Senior Communications Project Manager to manage and optimize ESP owned media properties, and ensure these work seamlessly with email and social campaigns
  • Leverage paid and organic tactics to bring new and high value audiences to ESP social and email channels
  • Assist with the planning, execution, and technical support for digital live stream events
  • Maintain an updated proficiency with new media tools and trends, interrogating if there are more optimal platforms and tools for ESP to utilize
  • Partner with the Senior Communications Project Manager to manager external vendors, suppliers and consultants
  • Optimize open and bounce rates by overseeing mail merge and mailchimp lists
  • Work with Senior Communications Project Manager to ensure ESP is building a robust photo and multi-media library to utilize and deploy across channels
Experience and Qualifications
  • Top-notch project management skills, including the ability to elicit and incorporate feedback from staff at all levels of the organization
  • Experience and proven commitment to economic, social, and racial justice with the ability to discuss the intersections between them
  • Experience with Canva, Asana, Slack, and G Suite a plus
  • A strong background in writing and storytelling, with the ability to create effective narratives and impactful messaging
  • Quick learner and ability to take initiative and problem-solve
  • Experience creating simple graphics in cloud based design applications, and following a visual style guide
  • Experience using quantitative and qualitative insights and data to inform growth strategy
  • Minimum of six years' experience in a digital strategy working across channels (social, owned, paid etc.) issue advocacy organizations or on the agency side
  • Experience or interest in working with platform partners such as Facebook Ads, Google Ads, Video Ads, Display Networks, TikTok Ads, and other relevant paid media channels
  • Excellent written, speaking, editing, and research skills, including the ability to seek out and quickly synthesize complex information from disparate sources
  • Ability to work on deadline, adapt to changing situations, prioritize, and switch between different projects and tasks on short notice

IMPORTANT

To be considered for this position, you must apply through (https://chaloner.com/searches/#!/f4c9633d-83b6-4a77-904d-263102e29ed0/detail). DO NOT apply via this economicsecurityproject.org embedded job listing form. Failure to follow these directions will result in disqualification.