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Jack Daniel's Digital Media And Marketing Manager
Company | Brown-Forman |
Address | Atlanta, GA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Beverage Manufacturing |
Expires | 2023-09-03 |
Posted at | 9 months ago |
"This job offers a unique opportunity to lead integrated communication for one of the most iconic brands in the world. It brings together the history and heritage of the brand, its leading position, and the future of communications - a truly holistic brand building experience and a possibility to create real impact." -Hiring Manager
- Overall, this role acts as a thought partner to the team on how to best support business goals through integrated communications.
- Ensures communications are aligned with digital and media compliance guidelines as well as inclusive and responsible marketing best practices.
- Orchestrates all communication touchpoints (eCommerce, PR, content, multicultural, influencer, etc.) to support annual communication and business goals
- Leads the reporting and optimization of paid/owned media plans, monthly (media, creative) based on performance and learning agendas
- Partners with IMC Center of Excellence on campaign measurement, evaluation and optimization as well as identifying new technologies and media platforms.
- Champion of brand positioning, marketing strategy, and brand tone of voice
- Leads partnership with media agency (Spark) and key comms partners (Meta, Google, Pinterest, etc.)CRM, search, website, data and analytics, content and eCommerce.
- Leads the strategy of the integrated communication planning process to deliver on brand strategy and business objectives
- Enables, in partnership with creative agencies, the development of world class content that delivers the right message
- Strategic thinking across media, social, on-line video, CRM, search, web-site, data and analytics, content and e-commerce.
- Undergraduate Degree or higher.
- 8+ years working client and/ or agency side in media and marketing disciplines including management of multi-country communication plans.
- Extensive consumer brand experience, ideally in consumer goods
- Strong knowledge of media and “hands on” knowledge of media planning and buying.
- Ability to travel 15-20% (majority in the US)
- Impactful strategic thinking and complex project management within a communications environment.
- Experience working across markets in communications for a multinational company.
- Brand management, insights or another core marketing disciplines
- Combination of client and advertising agency experience
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