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Digital Marketing Specialist (Hybrid)
Company | Profisee |
Address | Alpharetta, GA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Technology, Information and Internet |
Expires | 2023-10-06 |
Posted at | 8 months ago |
Mission – Why We Exist, What We Do, and Why We Need You
- Familiarize yourself with broader marketing team roles, processes and begin to participate in the ongoing cadence of team meetings.
- Review and contemplate our Ideal Customer Profile and Personas.
- Complete Google’s Adwords certification course to learn the basics of running PPC (pay-per-click)
- Complete the Metadata training course and receive your certification to form the foundation for future digital advertising campaign management.
- Learn about our Marketing Tech stack and understand its role in our overall marketing strategy, and how you will use it in your role.
- Familiarize yourself with digital and campaign marketing operations, management and execution.
- You are taking ownership of the Google Adwords account, running campaigns, managing bids, improving keyword strategy.
- You are learning and are beginning to leverage Salesforce to support digital campaign operations and reporting.
- You are developing and nurturing meaningful and collaborative relationships with your team members, displaying clear and timely communication, and acting proactively across your work
- You are able to create dynamic audiences and build campaigns within the Metadata platform and speak to some metrics of campaign success. You will build on this by working directly the Metadata on launching and optimizing ads.
- You successfully own and manage the quarterly digital advertising, campaign and project management process by coordinating efforts across the marketing team and ensuring campaigns are on track and on time.
- You are able to create, launch, report on and optimize campaigns in Metadata and suggest improvements to our overall strategy, specifically identifying any potential gaps in advertising.
- You are very capable of setting up campaigns and building reports within Salesforce to report on events and digital advertising performance.
- You are bringing new ideas to the table and are proactively developing ways to improve campaign planning, management, communication, collaboration and execution.
- You are effectively communicating and collaborating with internal Design and Content marketing teams to optimize the launch of new creative initiatives and campaigns.
- You communicate regularly with the sales team on announcements for upcoming campaigns, status of current campaigns, and results of completed campaigns.
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