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Company | PrismHR |
Address | Duluth, GA, United States |
Employment type | FULL_TIME |
Salary | |
Category | IT Services and IT Consulting,Software Development,Human Resources Services |
Expires | 2023-06-14 |
Posted at | 1 year ago |
We are seeking an entry-level Marketing Specialist to join our revenue-focused, data-driven marketing team. In this role, you will be responsible for supporting our customer marketing team in executing upsell campaigns, sending emails using Marketo, and maintaining marketing processes to drive revenue growth.
- Analyze campaign performance data to provide insights and recommendations for improving campaign effectiveness.
- Execute customer upsell campaigns, including developing and launching email marketing campaigns, tracking campaign performance, and reporting on results.
- Use Marketo to create and send emails to customers and prospects, including writing copy and setting up email workflows.
- Support the development and maintenance of marketing processes, including maintaining marketing databases, updating customer profiles, and managing data hygiene.
- Collaborate with cross-functional teams, including sales, customer success, and product marketing, to develop targeted campaigns and messaging that resonate with our customer base.
- Develop a marketing plan for our offers in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers.
- Strong analytical and problem-solving skills , with the ability to interpret data and make recommendations.
- Self-motivated and able to work independently as well as part of a team.
- Knowledge of CRM systems, such as Salesforce, a plus.
- Passion for marketing and a desire to learn and grow in a fast-paced environment.
- Innovative and willing to take risks. You aren't okay with the status quo and bring new ideas to the table.
- Ability to form solid relationships with team members in the technical, sales, creative, and business worlds.
- Strong interpersonal skills to interact with internal stakeholders and customers.
- Good attention to detail, organizational skills, and ability to manage multiple projects at the same time.
- Excellent verbal, written, and presentation skills.
- Bachelor's degree in Marketing, Business, or related field.
- 0-2 years of experience in marketing.
- Experience with Marketo or other email marketing platforms preferred.
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