Digital Acquisitions Performance Marketer

Job Id: 23665927

As a part of the US Personal Banking Marketing organization, the Digital Acquisitions Marketing Analyst role is primarily responsible for supporting Digital Acquisitions across all Citi managed digital sub-channels for the Cards, Retail Bank, and Mortgage lines of business including our homesite(s), Search (Paid and Organic), External Affiliates, and Display Media. More specifically, this role is primarily responsible for supporting the organization’s account forecasting, performance reporting, and budget management activities. In addition to this core function, the role also helps provide marketing execution leadership, providing oversight and coordination of cross product / cross channel marketing campaigns, from a forecasting lens.

These efforts require both a strategic lens as well as the ability to provide efficient, tactical oversight to the team, regularly involving a cross functional suite of organizations, both within the US Personal Banking Marketing (USPBM) organization as well as in the US Personal Banking Digital (USPBD) organization. Beyond USPBM and USPBD, this role has direct input into and partnership with Decision Management, Risk Management, Finance, and Legal/Compliance organizations in order to ensure efficient operation of the Digital Acquisition channel.

In addition to the operational oversight responsibilities, the candidate will also be asked to lead, coordinate and deploy strategic initiatives that enhance marketing opportunities and capabilities across products and digital channels. In this role, the candidate will work with cross-functional teams to identify best in class digital experiences in the market place, assess our position relative to competitors and design and implement solutions to fill any gaps. This includes enhancements to digital assets and supporting the expansion of Citi’s acquisitions to new digital channels, among others.

Key Responsibilities

• Partner with digital program managers on reporting, tracking and forecasting to help evaluate program performance across all digital acquisition channels, aiding in the development of future strategies.
• Collaborate with business partners to grow efficiencies and effectiveness in our acquisition channels through innovation in strategy, targeting, delivery, process and new capabilities.
• Coordinate the ideation, cross functional alignment, and implementation efforts (strategy setting, business targets, initiative prioritization, etc) required to support the ongoing operation of the digital acquisition channel
• Maintain an extreme focus on detail while coordinating the organization compliance with key regulatory controls. Audit key steps to ensure flawless execution.
• Lead digital channel forecasting and budgeting, providing inputs to weekly, monthly and annual Acquisition processes and planning including annual budget/acquisition planning, and Quarterly multi year planning.
• Partner with the cross functional team in designing, developing, and implementing the critical capabilities needed to enable material, step function growth within Digital Acquisitions next year and beyond
• Design, execute, and monitor critical channel forecasting and budget management processes and procedures.

Business and Technical Requirements

• Knowledge of Power BI, Tableau, or other data visualization tools beneficial
• Strong familiarity with the current state of digital marketing, with ability to provide insight on future digital marketing opportunities
• Bachelor’s degree required
• Must be familiar with basic reporting and fundamental analytics tactics
• Financial services industry experience preferred
• High proficiency with Microsoft excel required
• 6+ years business experience, particularly in direct response, digital marketing
• Experience in marketing project management beneficial
• Must be familiar with consumer credit card, retail banking and mortgage products

Leadership Competencies

• Excellent interpersonal, listening, relationship building and negotiations skills
• Demonstrated ability to synthesize, prioritize and drive results with a high sense of urgency. Candidate must be able to make fact-based recommendations to improve our overall strategies.
• Strong sense of accountability and decisiveness in a strong work ethic culture
• Demonstrated ability to synthesize, prioritize and drive results with a high sense of urgency. Candidate must be able to make fact-based recommendations to improve our overall strategies.
• Exemplary communication, presentation and influencing skills
• Promote a culture of collaboration and teamwork across organizational boundaries; willing to break down functional silos to optimize business results and to facilitate the overall growth of the Citi Bank and Mortgage franchise
• Outstanding facilitator, able to partner with business project leads and stakeholders to brainstorm, evaluate, select and implement solutions to project issues
• Strong sense of accountability and decisiveness in a strong work ethic culture
• Strategic, critical, franchise thinker
• Demonstrated ability to manage multiple tasks/projects simultaneously and drive solutions to complex problems
• Comfortable operating in a highly matrixed, complex environment

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Job Family Group:

Marketing

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Job Family:

In-Business Marketing

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Time Type:

Full time

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Primary Location:

New York New York United States

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Primary Location Salary Range:

$125,540.00 - $188,310.00

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