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Customer Engagement Manager - Kids
Company | H&M |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Retail |
Expires | 2023-06-01 |
Posted at | 1 year ago |
Company Description
- Leverage internal and external customer data to gain a 360 understanding of the customer group in the region and sales markets; identify insights, challenges, and opportunities and recommend customer centric strategies and actions to grow the customer group
- Exceptional communication and presentation skills; be able to adapt information and insights to different end audiences and stakeholders including CXO leaders
- Strategically adapt and optimize global strategies and plans to ensure relevancy for your customer group and regional/sales market conditions (e.g., Brand, Customer, Commercial, Media, CRM, Member, Sustainability)
- Develop campaign response analysis including determining sales lift, engagement and ROI associated with each program to inform and optimize marketing strategies, customer engagement and lifetime value
- Work cross functionally with commercial marketing and sales teams to support with implementation of initiatives and plans, as well as follow-up on results with learnings and recommendations
- Set, follow-up and report on KPI’s and objectives; secure customer group sales and profitability follow-up from customer segment perspective for marketing/media, A/B testing, and CRM
- Build a strategic omni customer activation and communication plan per customer group to be leveraged in commercial, media, and loyalty plans
- Develop knowledge about the competitive landscape as well as macro consumer and industry trends. Utilize this information to ensure H&M secures local relevance when it comes to our market positioning and target markets
- Identify key questions and partner with Brand & CX Analyst to utilize surveys and other voice of the customer tools to develop deeper understanding of customer where there is a need
- Partner with global business unit insight counterparts to stay in the know about global insights projects and resources; lead sharing of knowledge and insights across local and global teams as needed
- Advanced Microsoft Excel, PowerPoint, and Word capabilities
- Ability to serve as a consultant when necessary
- Bachelor’s degree in Economics, Finance, Marketing, or Statistics preferred
- Excellent communication and presentation skills
- Technologically savvy
- Exceptional analytical and quantitative problem-solving skills
- MBA preferred, with 5+ years of retail experience preferred
- Proficiency working in Power BI, SAS Tableau, or Cognos
- 7+ years of Digital, Marketing, or CRM analysis experience preferred
- Proficient in customer and consumer research analysis
- Proficient in MS Office Suite, Outlook & Internet applications
- Familiarity with data management and visualization systems such as Power BI, Tableau, Google Analytics
- This job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive. There may be additional duties, responsibilities assigned for this job at the company’s discretion.
- H&M, in good faith, believes that this posted range of compensation is the accurate range for this role at this location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.
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