Creative Manager, Coca-Cola Trademark

Focus, Scope, & Impact:

Reporting to the Coca-Cola Trademark (CCTM) Group Creative Director, this talent will architect and align stakeholders to creative briefs, creative strategy, core creative idea and campaign´s creative assets for some of the core strategies of Coca-Cola Trademark. This individual will also deploy/operationalize all the creative work into deliverables to fulfill the North America connections plan.

Step change CCTM creative punch/footprint by:

• Influencing the quality and quantity of the creative work that is being led by creative peers in the global team and/or in other Operating Units.
• Providing thought-leadership throughout the strategic process: guide adherence to (and when needed, evolution of) the strategy among internal teams and external agency partners; identifying opportunities to bring consumer research and data into the process; fostering a culture of collaboration that continually challenges and builds the brand team’s and global creative peers collective creative thinking.
• Doing award-winning work that achieves brand objectives and land the brand in culture.
• Leading agency briefs and the creative development for both global work (Global charter leader, in partner with CCTM Global Creative team) and for work that is specific to North America.

KEY SUCCESS PARAMETERS

Education: Bachelor’s degree required.

Related Work Experience: 5 or more years of professional experience working with creative (primarily) and marketing strategy.

Experience working at and with world-class creative agencies and companies; a track record of inspiring big (ideally award-winning) creative thinking/work.

Passionate and connected to U.S. entertainment and culture.

Proven ability to work in a network, and collaborate across disciplines/ countries

KEY KNOWLEDGE REQUIREMENTS

MASTERY OF (REQUIRED)

1 Exceptional written and verbal communication skills: Articulate inspiring briefs and complex ideas in a clear, compelling manner

2 Team building and team player; collaborate with, INSPIRE and influence others

3 Translate consumer and cultural research/data, business objectives and diverse perspectives into actionable creative strategies and breakthrough creative ideas and expressions.

BROAD EXPERTISE IN (GOOD TO HAVE)

1 Brand management/ marketing concepts

2 Planning, organizing, problem solving skills

3 Pulse on culture (entertainment, sports, pop culture, youth culture) in North America