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Corporate Affairs & Communications Manager
Company | Kroger |
Address | Groveland, FL, United States |
Employment type | FULL_TIME |
Salary | |
Category | Retail |
Expires | 2023-05-31 |
Posted at | 1 year ago |
Position Title: eCommerce Corporate Affairs & Communications Manager (based in Florida)
Position Summary
Bring Corporate Affairs strategic plan to life in new markets to enhance and protect Kroger's reputation and elevate Kroger's unique story. Leverage the eCommerce fulfillment center to realize an ambitious Corporate Affairs strategy to expand Kroger's license to operate and be recognized among the most reputable and influential companies in America. Oversee external stakeholder engagement activities. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion and safety.
Essential Job Functions
- Promote company's annual Associate Insights Survey among fulfillment center associates
- Must be able to perform the essential job functions of this position with or without reasonable accommodation
- Identify, manage and lead the execution of Kroger sponsored (local) events
- Collaborate with media and external relations leaders to align/execute corporate priorities/initiatives and manage potential crises/reputational issues
- Support corporate sustainability initiatives by building local partnerships and communicating company progress in local markets
- Act as a communications consultant for the fulfillment center leadership
- Travel 35% of the time to all Florida fulfillment center locations to support business needs
- Identify and engage with local PR firm(s) to assist with highest priority relationships, messaging and events
- Serve as a strategic communications leader, spokesperson and crisis communications coordinator for the fulfillment center
- Lead a comprehensive process to accelerate our associate communications/engagement strategy to improve reach/effectiveness and measure progress
- Provide advice/strategies to fulfillment center leadership regarding emerging community/consumer issues that may affect the company's business/reputation
- Develop/execute community marketing/engagement programs that enhance the company's reputation as a generous/caring retailer and that support the company's key community priorities
- Develop/execute earned media strategies/tactics to support brand image, sales and community marketing
- Serve as key member of the fulfillment center's marketing/customer communications team with a focus on increasing awareness of company's brand and support for local causes
- Support corporate federal government relations strategies by building relationships with members of Congress
- Participate in annual solicitation for company's Political Action Committee; provide contribution recommendations to Corporate Affairs
- Manage/guide community funds budget comprised of foundation, corporate, associate and customer contributions
- Develop and manage relationships with state/local trade associations, chambers of commerce and elected officials to influence policies that support key business objectives
- Improve effectiveness of our channels (e.g., web, video, email, social, print) to better reach all customers
Minimum Position Qualifications
- Bachelor's Degree in communications, journalism, PR, marketing or political science
- 5+ years of experience in Corporate Affairs or similar role
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