Copywriter, Brand Voice & Editorial Strategy

Sugartown Worldwide LLC
Job Type:
Regular
King of Prussia, PA - Home Office
Pennsylvania

Brand Strategy
Our Brand mission is to inspire confidence and optimism, inviting everyone to shine bright and stand out.
Our Brand vision statement is: “Create Your Sunshine, A Resort State of Mind”.
Our Brand Equities are: Casual Glamour, Sunny & Spirited, and Charmingly Disarming.
About the Position
The Copywriter, Brand Voice & Editorial Strategy is a key member of our creative content team who is responsible for both creating and shaping all Lilly Pulitzer written content. As the brand champion of editorial storytelling and voice, the Copywriter will bring the Product Content strategy to life through aspirational words that lead to profitable growth in the Lilly Pulitzer® business. This is within the context of the current company strategy, brand positioning, and overall product strategy. The ideal candidate is a strong, creative, dynamic storyteller with the ability to elevate the brand through a Resort Chic lens by choosing strategic words and fostering a shared sense of wit and optimism with a clear fashion point of view.
A day in the life:
Lead the evolution of Lilly Pulitzer brand voice and tone in alignment with our modern brand vision
Drive editorial storytelling in partnership with the VP of Fashion Design and Concept and the Director of Creative Content to bring fashion inspiration, key product information and seasonal initiatives to life
Create copy that tells a consistent story across media, digital and brick and mortar
Understand what drives the business and engages the consumer within the scope of copy
Study the competitive copywriting landscape and stay on top of moving the brand forward, always innovating
Demonstrate strong creative skills, out of the box thinking and take initiative in a fast-paced fashion environment
Brand Voice & Editorial Strategy copy responsibilities include:
Curate editorial stories: concepting for seasons ahead and then connecting the dots and conveying the inspiration in an aspirational way to the consumer
Establish both internal and external Brand Voice Guidelines as key component of refreshed Brand Identity
Develop daily e-mail, social media and ad copy: accurately convey clear, concise and compelling product stories and incorporate them appropriately as a piece of the aspirational editorial vision in alignment with the creative content team
Innovate in print storytelling in order to delight the consumer while striking a balance of both elevated and fun
Create other cohesive copy for the brand including Onsite/ App/SMS/CLP/Store Signage and other copy needs
Tell compelling and concise stories through video, both short and long form
Qualifications for the Position
A four-year college degree is required in English, Journalism, Marketing or a related field.;
Generally, 4+ years of editorial fashion writing experience preferably with a multi-channel women’s fashion branded apparel company
Excellent grammar and spelling with strong attention to detail for proofreading
Strong understanding of SEO
Ability to multi-task and manage time effectively while completing deadline-oriented work
Upbeat team player as the copywriter will be working with various key players on the creative content team daily
Our Core Values: The Lilly Way. Rooted in our bold, original, and inclusive brand outlook, these principles define how we do things The Lilly Way.
We take pride in the pursuit of excellence
We create our own path
We become stronger together
We operate with integrity
We make the world a brighter place
We continuously improve
We have fun in the process
Doing Our Part
As a company we commit to corporate social responsibility. We believe in doing the right thing for our people, the places we work, and our planet. We believe in a respectful and inclusive workplace. We recognize the importance of serving the communities where our employees work and live. We are cognizant of the impact that our operations can have on the environment and actively explore and pursue environmentally-friendly processes throughout our business. This position is expected to contribute to the advancement of these principles.
A Little More to Know…
This position is classified as full-time salaried; it is exempt and is not eligible for overtime. This position is eligible for standard company benefits.
This position is required to maintain a structured hybrid work schedule based out of King of Prussia, Pennsylvania, a suburb of Philadelphia. This hybrid schedule, which includes work done in the King of Prussia Office as well as your Home Office will be determined by your supervisor.
This position can also be remote based with some travel required to our home office in King of Prussia, Pennsylvania. Travel needs will be determined by your supervisor.
Given the seasonality of the business, this position may require flexible, additional working hours during peak periods.
This position is expected to collaborate effectively with other individuals in alignment with our Core Values and Core Leadership Qualities.
This position requires compliance with Lilly Pulitzer policies and a detailed Code of Conduct as outlined in the Employee Handbook.
This position is reviewed annually.
Lilly Pulitzer® is an Equal Opportunity Employer.
Lilly Pulitzer® participates in E-Verify.