Content Writer Jobs

At Hy-Vee our people are our strength. We promise “a helpful smile in every aisle” and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other.

:

Job Title: Content Writer

Department: Marketing

FLSA : Exempt

General Function :

Responsible for curating, developing, writing and proofing a wide range of content across Hy-Vee’s marketing channels. Primary canvas will be social, digital, web and video with some print sprinkled in. Ideal candidate is natural storyteller with a passion to engage with consumers through useful, usable and innovative content, has a keen sense of organization, thrives under pressure and loves punctuation.

Reporting Relations

Accountable and Reports to: Director, Creative and Content Marketing

Vice President, Social/Digital Content

Positions that Report to you: None

Primary Duties and Responsibilities :

• Create, proof and edit written content with correct spelling and grammar.
• Able to handle whatever comes your way, manage deadlines and adapt to changing priorities in a fast-paced environment.
• Stay relevant with industry trends and follows emerging social and digital channels and marketing tactics to elevate content.
• Responsible for day-to-day management of copy process start to finish.
• Report analytics of content performance for responsible platforms with support from data team.
• Responsible for following strict timelines.
• Collaborate and brainstorm with Content Team on original ideas for channel marketing campaigns and their respective outputs.
• Ensure copy tone and style are on brand, consistent, and support strategic business goals across all Hy-Vee print and digital platforms.
• Implement best practices for entertaining and informative copy content across various digital properties (including social media and paid campaigns) while applying proper tagging and SEO where applicable.
• Write clever, engaging copy across a variety of digital platforms (including, but not limited to social media, emails and newsletters, Hy-Vee.com, Hy-Vee’s App and SMS Texts).

Secondary Duties and Responsibilities

Performs other job-related duties and special projects as required.

Knowledge, Skills, Abilities and Worker Characteristics:

• Works well in a team environment with ability to lead projects associated with internal marketing department and external suppliers.
• Expertise with Microsoft Office Products, proficient with social media business accounts, CMS platforms, and Project Management platform.
• Passion for food, recipes, lifestyle, and DIY content.
• Excellent organizational, time management, communication and problem-solving skills.
• Self-motivated and comfortable working independently with minimal supervision.
• Thrives in a fast-paced environment.
• Passionate about creative ideas and can express these ideas with clarity.
• Experience in overseeing the development and execution of projects across a range of mediums.
• Takes constructive criticism well and is able to critique and review work from other team members to improve the output.
• Collaborate with Graphic Designers and Leaders to create and update presentations and collateral for client and/or executive presentations, promotional materials and more.
• Strong interpersonal skills, a positive attitude and the ability to thrive in a collaborative environment with multi-disciplinary teams.
• Commitment to the Hy-Vee Mission and a willingness to promote the values of the company.

Education and Experience:

• Minimum 2-3 years experience in content and creative writing in agency or similar environment.
• Bachelor’s degree in journalism, communications, marketing or related field required.

Physical Requirements

• Visual requirements include: ability to see detail at near and far range with or without correction, normal depth perceptions
• Must be able to perform the following physical activities: stooping, kneeling, reaching, handling, talking, hearing and repetitive motions when asked to be onset.
• Must be physically able to perform light work: occasionally lifting or carrying objects and occasionally standing or walking

Working Conditions

The duties of this position are performed in a general office setting and also a work from home environment. There may be travel involved for on location video shoots.

Financial Responsibility

None

Contacts:

Has daily contact with the marketing team, and occasional contact with store and office personnel, suppliers/vendors and the general public.

Confidentiality :

Has access to confidential information including knowledge of advertising rates, pricing information, and store sales and marketing events.

Are you ready to smile, apply today.