Consumer & Market Research Lead

It is often easier to see the "what" than to understand the "why". At Supercell we are passionate about our players and games, so we are committed to building the best mobile games for as many players as possible. This means we are dedicated to understanding not just what makes a game great, but also why. A game that is beloved, iconic, and stands the test of time.

Supercell is looking for an experienced market researcher to drive the 'what' and 'why' insights that will fuel growth for our existing and future games into the next decade.

At Supercell, you'll be working with iconic games like Clash of Clans, Clash Royale, Brawl Stars, Boom Beach and Hay Day. You will also fuel the insights that will help our new game teams launch the next global hit game, all this at one of the world's most respected gaming companies.

The Consumer & Market Research Lead role will lead player (consumer) and market research for existing and new games. You will work closely with game and marketing teams to understand their needs, build research roadmaps, recommend methodology, partner with external vendors to conduct research, and extract insights form the work to inform decisions.

The work will include player, market and industry based research to gain insights on:

• Brand/IP awareness and attribute tracking
• And more...
• Marketing campaign measurements
• Blue ocean opportunity exploration
• Market segmentation, targeting, and positioning
• Player segmentations and motivations
• Concept testing and product-to-market fit for new games
• Industry and market trends and opportunities

This role will be critical in building a research foundation and discipline for Supercell that can be fast, nimble, and scale to support all games. You will become the subject matter expert on consumer and market research for Supercell.

Responsibilities

• Build the consumer & market research function for Supercell from the ground up
• Synthesize key learnings of complex quantitative and qualitative problems into concise, actionable insights for game and marketing teams
• Manage and share insights effectively to all the right stakeholders across the company
• Ensure knowledge sharing and retention of all key learnings
• Be the thought leader and own the full discipline of consumer, market, and industry research (design, analyze, synthesize, distribute insights)
• Travel to Helsinki and regional offices to connect with game and marketing teams. Expect up to 25% travel
• Own monthly insights shared out on mobile games market, players and other key categories
• Collaborate with game teams, product research, data science, and marketing to identify, structure, and prioritize high priority business, game, and marketing questions to be addressed through research
• Build and recommend appropriate research roadmap, methodology, and execute with partners to arrive at needed insights to drive decision making
• Lead and manage the work of external research partners (e.g. user testing, surveys, and ethnographies)

Requirements

• Experience in leading a research team
• Expert in crafting research findings into easily understood narratives and actionable insights
• Knowledge of Qualtrics platform a plus
• Passion for games and experience in mobile video games
• Pragmatic approach to problem solving
• Expert in research methodologies, survey design, sampling distribution, analysis and reporting, etc.
• Ability to design survey and program surveys a plus
• 10+ years of experience in consumer and market research
• Highly experienced in cross-functional team collaboration
• Proficient in statistical analysis
• Extensive knowledge of research partners in the industry
• Proactiveness

Compensation And Benefits

While the salary range based on your background, skills, and experience for this position is $175k – $225k, your financial compensation model also consists of an annual bonus, RSU equity, and 401k. Luring you in with glitter, glamour, and gems is not what we seek to do. We develop Supercell as an employer for you to do your best work – to call this the best experience in your professional life. We want you to fully enjoy your time here, so we structure our compensation and benefits to serve this purpose. We start with perceiving you as a human being, not a resource. Read More

About Supercell

We are a game company based in Helsinki, Finland, with offices in San Francisco, Seoul and Shanghai. Since our launch in 2010, we've released five games globally – Hay Day, Clash of Clans, Boom Beach, Clash Royale and Brawl Stars.

To make five games, we've killed dozens along the way. That's because we're obsessed with quality. Our goal is to make the best games – games that are played by millions, enjoyed for years and remembered forever. To achieve this goal, we create the best possible teams and give them the freedom and independence that are core to our success. Read More

You might love it here...

If you love to think, talk, play and make games, Supercell is the place for you. We're made up of proactive, independent teams with the freedom to do what they think is best for their players, our games and the company at large. We know that it takes more than just independence to make great games, so we also take very good care of our people – providing them with the compensation, work environment and resources they need to succeed. Read More

This position is in San Francisco, but you're not?

Luckily, moving to San Francisco is easier than you might think. No matter where you would be moving from, our dedicated people will help you from beginning to end. We're here to make sure the process is as smooth as possible for you, your family and whoever and whatever you're bringing along.