Category Manager Jobs

Pure Fishing is THE global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia, Berkley, Fenwick, Penn, Pflueger, Shakespeare, SpiderWire, Ugly Stik Plano, Frabill, Hardy and Greys. Our team of industry-leading experts and our global network of operations and innovation hubs produce world-class products designed to delight our customers and exceed the needs of anglers worldwide.

But fishing to us is not just about business, it is about time shared with family and friends, time on the water, excitement, and the environment. We are a passionate team dedicated to creating memorable experiences by helping anglers everywhere have more fun catching more fish.

Category Managers at Pure Fishing are responsible for developing strategy and commercializing our brands and products to drive growth and positive business results.

What you will do:

Category Strategy

• Portfolio Strategy and Product life cycle management
• Promotional and merchandising planning
• Pricing Strategy and Mix Management
• Annual Marketing Plans and Integrated Brand Plans
• Product Line P&L management
• 3–5 year Innovation plan
• Channel Management including customer Go-to-market strategies
• New Product Development strategy and cross-functional execution
• Consumer and Shopper research within owned category
• Brand Strategy/Stewardship for brands within owned category
• Licensing agreements and relationships where applicable
• Special Make Up (SMU) planning across channels

The ideal candidate will have:

• Work experience in fishing industry or outdoor space (preferred)
• Drive and Results orientation with a track record of growth
• Experience managing complex portfolios
• Proven experience commercializing innovation and brands
• Strong business instincts and financial acumen
• Ability to travel, 10-15%
• Competency in briefing and interpreting consumer research
• Passion for brands, innovation, and for the outdoors
• Demonstrated leadership of direct and cross functional teams
• Fluent in Microsoft products, including ability to extract, understand and describe data
• Ability to brief and critique creative to deliver on key consumer messages

Pure Fishing is THE global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia, Berkley, Fenwick, Penn, Pflueger, Shakespeare, SpiderWire, and Ugly Stik. Our team of industry-leading experts and our global network of operations and innovation hubs produce world-class products designed to delight our customers and exceed the needs of anglers worldwide. But fishing to us is not just about business, it is about time shared with family and friends, time on the water, excitement and the environment. We are a passionate team dedicated to creating memorable experiences by helping anglers everywhere have more fun catching more fish.

Apply Now