Business & Product Analyst, Marketing Technology

Our Client is a leader in building software that drives their customers business, for enterprises and software product companies with software at the core of their transformation.

We have an urgent need for Business & Product Analyst for one of their large engagements. Please share the updated resume with contact information if you would like to Evaluate.

Title: Business & Product Analyst, Marketing Technology

Location: USA (east coast)

Contract/FTE

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The product analyst will be well versed in marketing technologies and know to ask questions to elicit an end-to-end understanding of PayPal’s properties. This individual will be helping build the foundational understand of the MarTech ecosystem by documenting the existing processes, marketing use cases, functionalities in use for email, onsite personalization and data supporting the execution of these touchpoints.

Responsibilities:

• Collaborate with geo distributed teams of developers, platform specialists, product management team and vendors.
• Prepare and finalize a process for L1 and L2 support.
• Document details of the functionality used for email and for onsite activation.
• Document data flows of how campaign data is prepped, leveraged, and ultimately activated across inbound and outbound channels.
• Gather current state of the MarTech ecosystem by asking questions that will elicit relevant responses to gain the understanding of email and onsite personalization use cases.
• Document the details of the data model, data attributes and their usage across the outbound and inbound use cases.

Requirements:

• Process mapping and engineering capabilities (using tools like Miro or Visio, etc.) to gain alignment on operations support processes including incident management.
• Excellent verbal and written communication and presentation skills.
• Experience with data models and attributes with respect to marketing activation is critical in producing documents that can be consumed by L1 and L2 teams.
• Experience with Marketing Technology platforms such as Braze, mParticle, Amplitude, Simon data is highly preferred. Alternatively, competitor platforms are acceptable, but it will require that the individual self-research the platforms noted here and be able to conduct elicit the right information to produce the deliverables outlined in the description.
• 5-10+ years of Digital Marketing domain experience with hands on with Marketing technologies for email and personalization