Brand Marketing Coordinator Jobs

The Brand Marketing Coordinator supports the established strategic goals of the Brand Marketing team. This is accomplished through the initiation, coordination, and review of Publix private label packaging updates and assigned Marketing campaign activities. The Brand Marketing Coordinator also provides the team with administrative support and performs assigned secondary research to be utilized in marketing strategy development. Responsibilities include:

• Managing the marketing components for updates to existing private label product packaging, such as Publix Brand, Publix Premium, and GreenWise
• Driving Marketing innovation and quality improvement and
• Managing special Marketing assignments.
• Conducting secondary research to support brand marketing initiatives as defined and assigned by the Brand Marketing team
• Coordinating the execution of assigned promotional activities, including but not limited to, weekly ad communications and templated promotions
• Providing administrative support to the Brand Marketing team
• Managing the coordination of Brand Marketing and Business Partners for Weekly Ad campaigns; including the information collection, review, feedback and approval
• Supports strategy brief development and campaign projects as needed from Brand Marketing team