Brand Manager- Just Spices

General information

All posting locations Remote, Illinois, United States of America

Job Function 05 - Marketing

Date Published 30-Jun-2023

Ref # R-71855

Base Salary Range $110,200.00 - $137,800.00

Target Total Cash Range $148,770.00 - $186,030.00

Target Total Cash Target total cash represents this role's annualized cash earning potential at target (base salary + target bonus). Target total cash is contingent on targeted company performance achievement and individual attainment of performance goals. Therefore, target total cash is not guaranteed earnings. In addition to base salary and bonus, this role is eligible for additional compensation in the form of equity.

Compensation Disclaimer The compensation offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors.

Description & Requirements

Just Spices

Just Spices became a subsidiary of Kraft Heinz in early 2022- with the goal of making it easy for consumers across the world to cook delicious meals with their innovative spice and meal prep solutions. In this partnership- Just Spices will bring the culture and know-how of an agile- innovative- DTC-led start-up- while being able to leverage the scale- resources- and know-how of Kraft Heinz in the US market.

Position Summary

As the Brand Manager for Just Spices you will own the end-to-end oversight of all strategies and activities related to acquiring- converting- and growing our consumer base. Working in close collaboration across functions at both- the international Just Spices and the North American Kraft Heinz organizations. Responsibilities include driving key business results for our one-of-its-kind spice products across all channels (omni-channel) including DTC- Retail Sales- marketplaces- etc. You will report directly to the General Manager of the US market and work in close partnership with the different marketing functions at the Just Spices HQ in Germany. This is the first US-based marketing role- and you would have the unique opportunity to build and shape the future of Just Spices with American consumers.

Key Components of the Role

• Pro-actively identifies growth opportunities and implements marketing actions to grow the Just Spices US brand; seeks new channels- tactics- and tools.
• Responsible for the planning- creation and management of marketing budgets and expenses; including the ownership of marketing agency and freelancer relationships.
• Acts as the agent for the US consumer to ensure their needs are understood and met.
• Brings transformative- non-traditional thinking by tweaking current communication tactics- messaging- and marketing channels.
• Leads the development of US specific marketing campaigns and assets for digital and traditional marketing channels- including retailer media- digital TV- partnerships- sampling and more.
• Works in close partnership with the different marketing and brand teams at the German HQ of Just Spices to ensure a global cohesive brand positioning.
• Leads portfolio management across occasion- brand- pack- price and channel (OBPPC strategy) and partners with the Head of Operations on item forecasting.
• Works in close partnership with the DTC marketing manager (who owns all DTC performance marketing) to ensure a seamless consumer experience with the brand across all touchpoints.
• Embraces a test and learn mentality to determine the most impactful and high-quality marketing strategies- with the goal of driving brand awareness- consideration- and trial.

Qualifications

• Excellent organizational and project management skills.
• Likes wearing multiple hats in a fast-growing ambitious startup environment.
• Hands-on mentality and entrepreneurial “in it to win it” mindset.
• Strategic capability and experience in marketing plan development; situation assessment- strategy and tactical plan development
• Minimum of 5+ years of relevant experience in CPG marketing.
• Bachelor’s degree required.
• Understanding of Financial P&L.
• Outstanding verbal- written and interpersonal communications skills.
• Professional in Microsoft Office Suite.
• A self-driver who can carry out the organization- execution- and measurement of omni-channel marketing campaigns from start to finish.
• Experience working with international counterparts is a plus.
• Experience building a brand in the US market from scratch is a plus.

About Us

Just Spices was founded in Dusseldorf by 3 college roommates- Florian- Ole and Bela- in 2014. After finding that making authentic meals at home often required purchasing endless spices- they came up with an idea to make creative and delicious spice blends as the all-in-one solution for your favorite dish. The trio traveled the world looking for inspiration in all corners of the globe- searching out the best spices with which to revolutionize your spice rack. Since then- Just Spices has disrupted the German spice market with a fully integrated DTC marketplace- three product lines and over 170 unique spice blends inspired by flavors from around the world. Now the #1 DTC spice company in Germany- and with a growing consumer base in Spain and the UK- we are now beginning our expansion to North America.

At Just Spices- our vision is to empower people all over the world to make the food they love. We want to inspire people to cook a variety of simple and delicious food- while keeping effort to a minimum! We know what it’s like to cook a healthy meal from scratch after a stressful day and our carefully crafted recipes help make your day easier – without causing chaos in your spice rack.

A Bit About Our Culture

We're more than just coworkers here at Just Spices! We are here to help each other out. Our communication is open- honest and direct – just like a family ) Does that mean our discussions can sometimes be intense? Yes- absolutely. But that’s also a sign of a healthy friendship; being able to say if you have a problem with something and being empowered to stand by your opinion. But the most important thing for us is being open-minded and working together to find a solution that works for everyone. #crewloveistruelove

About Us

Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.

Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.

Why Us

We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.

Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.

Office Collaboration & Hybrid Work Environment

We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role’s responsibilities and requirements.