Brand Director - Remote | Hybrid

Join a dynamic and forward-thinking organization that empowers independent businesses to thrive on their own terms! We are a leading buying, marketing, and business support organization dedicated to supporting thousands of independent retailers and contractors across various industries. With our scale, sophistication, and unwavering commitment to our members, we represent billions in combined annual sales. We are looking for a passionate and results-driven Brand Director to lead our brand strategy, development, and integrated marketing plans for our portfolio of branded services. This role is all about inspiring and connecting with our over 5,000 members, driving awareness and adoption of our services, and collaborating with our sales partners to create impactful go-to-market plans.
Job Responsibilities
Utilize data and insights to develop and execute comprehensive marketing strategies that increase awareness and adoption of our branded services.
Develop and implement marketing plans, promotional calendars, and programs based on analytics, industry trends, and business performance.
Collaborate effectively with our internal creative team and agency partners to align creative output with the strategic objectives of our branded services and business.
Work closely with the sales team to develop assets that drive lead generation and member retention efforts.
Serve as the commercial owner of the respective services, understanding member needs and collaborating with cross-functional partners to launch new capabilities.
Conduct market research to stay informed about trends, demand, and competitors' marketing movements.
Job Qualifications
Bachelor's degree in business, marketing, communications, or a related field (MBA preferred).
7+ years of marketing experience, including managing a marketing team.
Proven experience in brand management and omnichannel marketing campaigns, with a focus on email marketing.
Strong budget management skills.
Experience in brand marketing for consumer brands or overseeing B2B marketing initiatives to drive adoption.
Work Environment
We provide a supportive and inclusive work environment where every individual can thrive. As an equal opportunity employer, we value diversity and encourage individuals from all backgrounds to apply. We offer a range of benefits to our employees, including competitive base pay and performance bonuses, comprehensive medical, dental, and vision coverage, employer-paid life/AD&D, short-term and long-term disability insurance, supplemental insurance options, a matching 401K plan, open PTO policy, paid holidays, and more. Join our team and enjoy a business casual work environment, along with exciting discounts on electronics, cell phones, travel, entertainment, and other perks!
To learn more about us and apply, please visit our website at nationwidegroup.org or find us on LinkedIn.
We are an equal opportunity employer. If you require any reasonable accommodations during the interview process, please let us know.
Employment Type: Full-Time
Salary: $ 53,000.00 185,000.00 Per Year