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Company | Enfusion |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Financial Services |
Expires | 2023-10-08 |
Posted at | 8 months ago |
Enfusion is a pioneer in developing innovative, native cloud investment management software, analytics, and managed services for asset managers and hedge funds around the globe. We underpin the investment operations of fund managers from our global offices spanning four continents. Our unique, seamless, SaaS-based platform is reshaping the global investment operations landscape by removing traditional information boundaries and uniting the front-, middle- and back-office into one system, with one unified data set.
- Deliver campaign insights, including segmentation by sector, channel and geography
- Measure and report on the success and ROI of demand generation campaigns, using full funnel metrics from leads to pipeline to revenue, as well as multi-touch attribution insights
- Oversee our paid and organic marketing channels, from launching new campaigns to optimizing and scaling existing programs
- Oversee and direct agencies and other third parties required to support marketing activity.
- Manage a comprehensive portfolio of leading and lagging indicators which help anticipate marketing-driven results and identify key profitability drivers
- Continuously run experiments and own optimization, tracking, measurement and analysis.
- Quickly adopt existing and new technologies to help with measurement and reporting needs
- Automate metrics reporting leveraging CRM and other tools
- Help test effectiveness of marketing content by designing A/B and multivariate tests
- Identify data-driven opportunities for process improvements, resource prioritization, and investment decisions
- Implement digital marketing best practices across PPC, SEO, paid social and email channels.
- Provide early signals to Marketing and other Enfusion teams on the effectiveness of various demand generation efforts
- Strong hands-on knowledge of ad and analytics platforms, including Google Ads, LinkedIn Campaign Manager, and Google Analytics 4
- Experience with Tableau and/or SQL is a plus.
- Hands-on experience with Pardot or other marketing automation systems and ability to execute demand gen campaigns.
- Independent thinker with high EQ and a bias to execution speed, while never losing sight of the customer.
- Marketer with 5+ years of demand gen experience in B2B SaaS companies, ideally marketing fintech and related services to hedge funds.
- Well-rounded skills in PPC, SEO and email marketing
- Metrics-oriented marketer with strong analytical skills. Must be able to filter out noise and focus on actions needed to achieve target outcomes.
- Understanding of the personas/roles across the hedge fund and investment management front-to-back-office ecosystem/value chain.
- Experience with building Salesforce reports is a plus
- Demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills
- Bachelor's Degree required.
- Ability to handle significant workload with strong project management skills to meet aggressive deadlines.
- Note: This good faith pay range is provided in compliance with NYC law and the laws of other jurisdictions that may require a salary range in job postings.
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