Associate Product Manager - Key Account Creation

Overview

Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage dating back to 1895. Reebok was founded on athletic footwear that changed the direction of sport. Since then, the art of outpacing expectation has brewed in the brand’s DNA. This is what fuels Reebok to break up boundaries and incite movement. And to make products that help others explore exactly what movement means to them. Reebok strives to deliver each and every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok Classics leverage the brand’s fitness heritage and represent the roots of the brand in the sports lifestyle market. Reebok is an American-inspired global brand with headquarters in Boston, MA.

The Product Manager is responsible for establishing footwear creation and consumer experiences to support our Direct Account Partners. Own the Key Account consumer experience that allows for sustainable growth for both the Key Account and Reebok. Individual will need to lead and execute required SMU creation, while doing so in line with category and brand strategic objectives. Will require strong communication and influencing skills, and ability to give clear guidance to internal and external stakeholders.

Purpose

Identify, develop, and implement product opportunities in line with Brand strategy, for the profitable growth of Reebok. Effectively manage the product creation process from design creation, including product briefs, sample confirmation, sell-in decks, and presentations.

Job Responsibilities

Product Strategy

• Lead virtual and in-person presentations of product / product strategy to Direct Accounts.
• Become key conduit and communicator to represent brand product strategy and vision to accounts, and ensure account feedback and learnings is driven back through our category teams for future planning.
• Energize Reebok through fresh seasonal fashion executions, premium assortments, and core offerings while growing in a sustainable and profitable manner.
• Establish a diversified men’s, women’s and kids product portfolio that showcases the strength of our brand and expands price points across Reebok categories.
• Assist / create product presentations for team, executives, GMM (Global Management Meetings), and key milestone meetings.
• Track, monitor, and report project progress and ensure accurate information in the product management systems.
• Immerse yourself in the key account consumer and sneaker culture, providing insights to the product triad that enable deep storytelling and innovative product.
• Engineer product that delivers superior consumer value while maximizing Gross Margin impact.
• Cultivate industry knowledge and continually evaluate competitors to capitalize on market opportunities.
• Influence and collaborate strategic vision for new product offering directed at key account.
• Lead in product briefing process, ensuring timely delivery that contains visual and factual cues to design and development staff during product creation process.

Market Strategy

• Prepare and broadcast key account strategies and opportunities throughout the enterprise.
• Manage the marketplace by offering differentiation, segmentation, and flow opportunities ensuring synchronicity with brand and account strategies.
• Ensure correct brand positioning of product line consistent with brand DNA.
• Lead / execute merchandising plans and strategies that support seasonal stories and key initiatives.

Industry, Market, and Consumer Acumen

• Provide insight and analysis of consumer and marketing trends, competition, retail landscape, and cultural drivers affecting business dynamics.
• Perform pricing and competitive analysis by customer channel and recommend strategies to improve market position and quality / value, and/or reduce costs.
• Leverage your and others' consumer and competitive insights, market research, and market / industry trends to influence category concepts and products.

Financial Aptitude

• Analyze and prepare global category business performance reports.
• Ensure products / product lines meet market requirements while meeting budget, and targeted Go-In-Margin, revenue, quality / pricing, and timelines.
• Ensure business units achieve targeted financial results, revenue, and margin.

Knowledge Skills and Abilities:

• Strong communication and interpersonal skills.
• Partner with cross-functional leaders to ensure quality across entire commercialization process.
• Think and act in a goal-oriented manner, prioritize, and complete tasks in order of importance.
• Excellent analytical skills.
• Drive accountability across the team, ensuring timely completion of all tasks within the seasonal development calendar, successful conclusion of time-sensitive special projects, and continually identifying ways to improve the process.
• Ability to work independently and perform a variety of tasks with different levels of complexity by developing effective plans and organizing work efficiently.

Qualifications

• Bachelor’s degree in marketing or related area.
• Ability to communicate effectively with internal teams, external partners, and customers.
• 5+ years’ experience in a footwear product management / product creation environment.
• Deep understanding of consumer, trend, and materials.
• Passion for product, creative thinker, and ability to effectively solve problems in a cross functional environment.
• Strong organizational skills.

Requirements & EEO Statement

SPARC Group LLC is an equal opportunity employer. We value a culture of inclusion and diversity within our workforce, and are committed to maintaining a workplace free from prohibited employment conduct, including discrimination or harassment on the basis of race, color, national origin, sex, age, religion, disability, genetic information, sexual orientation, gender identity or expression, marital status, domestic partner status, civil partnership, status as a covered veteran, status in the Uniformed Services of the United States, citizenship and any other characteristic protected by law (“Protected Characteristics”).