Associate, Pr And Influencer Marketing

ABOUT VIOLETTE_FR:

VIOLETTE_FR was founded by makeup artist and beauty expert Violette, with the mission of celebrating individuality, creativity, and self-expression – balancing au natural minimalism with bold statements to express every beauty mood.

Each product and shade was created to complete what’s missing in the market, not compete. The multi-category line of Skincare, Makeup, Fragrance and Hair Care is made with innovative and luxurious formulas that are all vegan, cruelty-free, and made with safe and effective ingredients.

Violette_FR is available online at violettefr.com in the US, Canada, France, UK; select European retailers; and is a proud member of 1% for the Planet.

ROLE DESCRIPTION:

VIOLETTE_FR is looking for a passionate Associate, PR and Influencer Marketing, who will partner with global Marketing to expand the brand’s reach and attract new audiences through press and influencer activations. The ideal candidate will be someone who loves storytelling and beauty, likes being part of a small but mighty team and wants to grow with the V_FR brand, and is organized with great communication skills.

RESPONSIBILITIES:

Public Relations:

• Keep a pulse on the beauty, fashion and social landscape, determining where there could be press opportunities to drive larger awareness for the brand.
• Support Brand Director on all PR inquiries that include press interviews (scheduling, organizing and transcribing), press assets (design key PR materials such as press releases, invites), reporting and sample management.
• Own global press clippings, monitoring PR efforts and identifying areas for improvement.

Influencer Marketing:

• Foster relationships with VIOLETTE_FR ambassadors, managing day-to-day community management on Instagram, TikTok and Facebook.
• Support the creative team on ad-hoc video projects that may require in-app video editing to support marketing needs.
• Work with the Brand Director to ideate and conceptualize influencer campaigns for new product launches, hero products and always-on activations, seeing things through from start to finish by creating briefs for paid talents, managing the timeline and sampling of each activation, and reporting.
• In collaboration with the Brand Director, build and nurture a VIOLETTE_FR ambassador network, a dedicated community, across multiple platforms and formats to increase share of voice, drive sales, improve engagement, and continuously optimize activations to drive traffic to www.violettefr.com.
• Be the eyes and ears of trending sound and audio, collaborating with Associate, Social Media Content and Community, on fresh content ideas the brand can execute on.
• Collaborate with Marketing to analyze all paid influencer and gifting campaigns, acknowledging successes and make recommendations based on the influencer/social media landscape and capitalizing on short and long-term opportunities.

YOU ARE:

• Knowledgeable about Instagram, TikTok, Pinterest, YouTube and other social media best practices
• Passionate about beauty, storytelling, content and the influencer space
• Left and right brain, creative and analytical
• Proactive approach to problem-solving, and strong outside the box thinker
• Excellent organizational and project management skills
• Bachelor’s degree or equivalent work experience
• Crisp thinker and communicator – verbally, visually and in writing
• Proficient with Final Cut Pro, Photoshop, Keynote and all in-app features

Location:Dumbo (Brooklyn), NY

Salary Range: $60,000 Annual