Associate Media Manager, Owned & Operated Media

Teamwork makes the stream work.

Roku Is Changing How The World Watches TV

Roku is the #1 TV streaming platform in the US, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About The Role

As an Associate Media Manager, you will support internal marketing initiatives using Roku’s owned & operated media (e.g. display banners on Roku devices) to grow viewership of The Roku Channel. You will support our media managers across all business workstreams including VOD, Platform, and International efforts. As the O&O channel owner, you will support the media managers to act as an internal consultant to Brand and Originals Marketing teams to drive new user acquisition as well as engagement of active & lapsed users.

You should have a growth/performance marketing background and hands-on-keyboard experience executing campaigns. You will work closely with our Ad Product Management teams, providing feedback to enhance existing solutions, and partner with Ad Operations, Design, Content/Marketing and Analytics to ensure that campaigns are launched and tracked successfully. This role will gow into a media manager, with opportunity to own a full workstream end to end. This role reports into our Manager of Owned & Operated Media.

What You'll Be Doing

• Ensure all campaigns are being captured correctly in our internal reporting tools
• Have a keen understanding of Roku's ad products and campaign execution capabilities
• Craft thoughtful recommendations of new tactics that are backed by data and can elevate performance against our KPIs
• Provide support to our media managers on audience builds and strategy, as well as helping to monitor campaign delivery and performance and advising on optimizations to maximize outcomes
• Drive campaign execution efforts for The Roku Channel while partnering with cross functional teams including Ad Ops, Product, Marketing, Creative and Analytics teams

We're excited if you have

• Experience making data-driven marketing decisions to improve and optimize campaigns
• Excellent troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a dynamic environment
• Experience developing content engagement campaigns at a media, streaming or subscription service
• Familiar with commercial digital ad serving tools for video and display such as Google Ad Manager
• Flexibility; the desire to pivot in real-time with ability to have a creative approach to problem solving - finding the yes rather than saying no
• 2-3 years of experience in Performance/Growth Marketing or Paid Media
• Team-player attitude, with strong communication, collaboration and organizational skills
• Ability to operate and thrive under tight timelines and ability to pivot with ease

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.