Analyst - Marketing Business Analytics

Ally and Your Career
Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?
The Opportunity
The Analyst role will be responsible for the execution and analysis of database marketing campaigns for Ally’s credit card product. As an integral part of the database marketing team, this person will interact with business partners on the marketing team and line of business to identify targeted audiences, write code in SAS to execute marketing campaigns, and analyze campaign performance findings to identify opportunities for enhancements and better targeting.
This role is located at the Ally office in Charlotte - we offer a Hybrid schedule, 3 days in office and 2 from home
The Work Itself

• Oversee automated campaigns to ensure they’re running on time and accurately
• Present campaign results to business and/or marketing partners
• Participate in the upfront strategic planning process of developing targeted campaigns, including sizing and scenario testing.
• Write SAS code to execute targeted email/direct mail campaigns based on detailed customer characteristics, legal regulations, statistical models, and client requests
• Produce ad-hoc analyses, reports, and data files around customer profiles, campaign results, and other marketing and credit card related data
• Translate business and marketing partner requirements into technical specifications
• Analyze and report on campaign performance, including statistical significance testing and business case analysis

The Skills You Bring

• Ability to ask the right questions to help define technical requirements
• Ability to perform in a fast-paced environment, with competing priorities and changing requirements
• Ability to prioritize and manage multiple projects at once
• Excellent written and oral communication skills
• Detail-oriented with a strong focus on accuracy
• Minimum of 1+ years of professional experience in campaign execution and analysis, preferably in financial services; credit card experience is a plus (2 years experience preferred)
• Experience with developing dashboards in PowerBI or Tableau
• Motivated self-starter with the ability work independently
• Strong technical abilities leveraging relational databases via programs such as SAS and SQL; SAS experience is strongly preferred

How We'll Have Your Back

• Building a Family: adoption, surrogacy, and fertility support as well as parental and caregiver leave, back-up child and adult/elder day care program and childcare discounts.
• Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. But Ally’s total compensation – or total rewards – extends beyond your paycheck and is designed to support and enrich your personal and professional life, including:
• Work-Life Integration: other benefits including LifeMatters® Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.
• Supporting your Health & Well-being: flexible health and insurance options including dental and vision, pre-tax Health Savings Account with employer contributions and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
• Time Away: competitive holiday and flexible paid-time-off, including time off for volunteering and voting.
• Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement, and other financial well-being programs.

Who We Are:
Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.
Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.
We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at [email protected]. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.
Base Pay Range: An individual's position in the range is determined by the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.
Incentive Compensation: This position is eligible to participate in our annual incentive plan.