Digital Marketing Strategist - Mycatfinancial (Fully Remote)
By Caterpillar Inc. At Nashville, TN, United States
1-3 years experience working with a self-service account management platform, ideally within a Salesforce Lightning Community
This role will have responsibility the self-service account management stage of our customer journey, utilizing our account management portal, MyCatFinancial.
Serve as Product Owner of a global account management solution.
Research and recognize digital trends, specifically in the online banking, customer/dealer portal, and account management space.
Assist with presentations for leaders and others to influence direction and assist with organization change management for digital needs.
Experience either leading or influencing teams as a digital Product Owner/Manager
Digital Marketing Advisor- Experimentation Strategist
By FedEx Ground At Collierville, TN, United States
Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities.
Software and/or Web product management or marketing experience
Knowledge / Skills / Abilities Considered a Plus
Lead regular cross functional product management meetings to get alignment needed to prioritize investments.
Experience working with Adobe Experience Manager (AEM)
Bachelor's degree or equivalent experience in marketing, finance, computer science, engineering or related business discipline.

Are you a creative Social Media Digital Marketing Strategist looking to make an impact? Join our team and help us create innovative strategies to reach our customers and drive engagement!

A Social Media Digital Marketing Strategist is responsible for developing and executing digital marketing strategies to increase brand awareness and engagement, drive website traffic, and generate leads. They are also responsible for managing and optimizing campaigns across multiple digital channels, such as search engine optimization (SEO), search engine marketing (SEM), display advertising, email marketing, and social media.

What is Social Media Digital Marketing Strategist Skills Required?

• Knowledge of digital marketing strategies, tactics, and best practices
• Experience with SEO, SEM, and other digital marketing channels
• Ability to analyze data and draw insights
• Excellent communication and organizational skills
• Creative problem-solving skills
• Proficiency in Microsoft Office and Adobe Creative Suite

What is Social Media Digital Marketing Strategist Qualifications?

• Bachelor’s degree in marketing, communications, or related field
• At least 3 years of experience in digital marketing
• Knowledge of HTML, CSS, and JavaScript
• Experience with content management systems (CMS)

What is Social Media Digital Marketing Strategist Knowledge?

• Knowledge of digital marketing trends and best practices
• Understanding of web analytics and reporting tools
• Knowledge of search engine optimization (SEO) and search engine marketing (SEM)
• Understanding of social media platforms and strategies
• Knowledge of email marketing and automation tools
Experience