Sr Dir, Consumer Engagement, Client Marketing
By TIAA At Waltham, MA, United States
Manages campaign planning, development and execution in partnership with Sales and functional marketing team members.
Leads strategy development and delivery of Go-To-Market plans for client segments and executes deliverables against plan.
Establishes and maintains strong working relationships and collaboration with sales organization and business partners.
Develops appropriate departmental measurements and key performance indicators (KPIs) based on overall business goals.
Provides tactical and custom marketing support aligned with Client marketing support model in partnership with functional areas of marketing.
5+ Years Required; 7+ Years Preferred