Marketing Digital Specialist Jobs in Georgia

Complete the Metadata training course and receive your certification to form the foundation for future digital advertising campaign management.

Familiarize yourself with digital and campaign marketing operations, management and execution.

Complete Google’s Adwords certification course to learn the basics of running PPC (pay-per-click)

You get the basics and have some experience:

Familiarize yourself with broader marketing team roles, processes and begin to participate in the ongoing cadence of team meetings.

Review and contemplate our Ideal Customer Profile and Personas.

Manage and optimize digital advertising campaigns, including budget allocation, bid management, and performance tracking.

Experience managing advertising campaigns across Amazon, Facebook, Instagram, Twitter, TikTok, and Google PPC.

In-depth knowledge of digital advertising platforms, campaign optimization strategies, and performance tracking metrics.

Proficiency in using data analytics tools, such as Google Analytics, Facebook Ads Manager, or similar platforms.

Collaborate with cross-functional teams to align digital marketing efforts with overall brand messaging.

Collaborate with creative teams to develop compelling and visually appealing digital ad creatives

Options to work at one of our two offices in a hybrid-working model or remotely from home, depending on the position

Manage requests for ongoing web updates, collaborating with stakeholders to execute with accuracy, in a timely manner.

Someone with a willingness to learn new skills

0-2 years of demonstrated web / digital experience, preferably in a corporate marketing or B2B environment

Knowledge of HTML, CSS required

Knowledge of responsive web design principles and mobile optimization techniques required

Optimize website content, landing pages, and user experience to improve conversion rates and overall website performance

Manage and optimize paid advertising campaigns, including keyword research, ad copy creation, bidding strategies, and performance tracking

Ability to perform as a responsible ESOP owner making daily decisions to benefit the client and the company

Proven experience (5 years) as a Digital Marketing Specialist or in a similar role

In-depth knowledge of SEO, SEM, social media marketing, content marketing, and other digital marketing channels

Strong analytical skills and ability to interpret data, generate insights, and make data-driven decisions

Manages multiple or complex projects while effectively utilizing project management tools and processes.

Franchise-based marketing experience is a benefit.

Demonstrable, quantifiable expertise in PPC, SEO, re-marketing programs, social media advertising and engagement, and analysis/management tools.

3+ years professional-level experience developing, executing, and optimizing effective digital media strategies.

Preferred Certifications: Google Ads, Hootsuite Social Marketing, Google Analytics, YouTube, Facebook

Experience using analytics to improve engagement.