Head Of Performance Media
By Chewy At Boston, MA, United States
Manage and evolve lower funnel programs across the consumer journey, from intent, engagement, purchase, to retention or reactivation
10+ years of lower funnel performance media experience, 5+ years managing teams
Own development and communication of the long-term vision, goals, and roadmap for your channels
Develop a best in class marketing team with clearly defined program objectives, tactics, and KPIs
Partner with analytics teams to provide consistent and actionable performance analysis, reporting, and insights that feed back into the strategy
Analyze data to determine the optimal media strategy to influence our current and future customers

Are you a creative and strategic leader looking to make an impact in the world of performance media? We are looking for a Director of Performance Media to join our team and lead our efforts in driving growth and success. You will be responsible for developing and executing strategies to maximize our performance media campaigns, while also managing our team of performance media experts. If you are passionate about performance media and have a proven track record of success, we want to hear from you!

Overview:

The Director of Performance Media is responsible for developing and executing performance-based media strategies for clients. This role requires a deep understanding of digital media, analytics, and optimization techniques to drive performance and ROI. The Director of Performance Media will be responsible for developing and managing campaigns, analyzing data, and providing strategic recommendations to clients.

Detailed Job Description:

The Director of Performance Media is responsible for developing and executing performance-based media strategies for clients. This role requires a deep understanding of digital media, analytics, and optimization techniques to drive performance and ROI. The Director of Performance Media will be responsible for developing and managing campaigns, analyzing data, and providing strategic recommendations to clients. The Director of Performance Media will also be responsible for developing and managing budgets, negotiating media rates, and managing relationships with media partners.

What is Director Of Performance Media Job Skills Required?

• Strong knowledge of digital media, analytics, and optimization techniques
• Ability to develop and execute performance-based media strategies
• Ability to analyze data and provide strategic recommendations
• Ability to develop and manage budgets
• Ability to negotiate media rates
• Ability to manage relationships with media partners
• Excellent communication and interpersonal skills

What is Director Of Performance Media Job Qualifications?

• Bachelor’s degree in marketing, advertising, or related field
• 5+ years of experience in digital media, analytics, and optimization
• Proven track record of successful performance-based media campaigns
• Experience with budget management and media rate negotiation

What is Director Of Performance Media Job Knowledge?

• Knowledge of digital media, analytics, and optimization techniques
• Knowledge of budget management and media rate negotiation
• Knowledge of performance-based media strategies

What is Director Of Performance Media Job Experience?

• 5+ years of experience in digital media, analytics, and optimization
• Proven track record of successful performance-based media campaigns

What is Director Of Performance Media Job Responsibilities?

• Develop and execute performance-based media strategies for clients
• Analyze data and provide strategic recommendations
• Develop and manage budgets
• Negotiate media rates
• Manage relationships with media partners