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Head Of Performance Media
Company | Chewy |
Address | Boston, MA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Retail |
Expires | 2023-08-12 |
Posted at | 10 months ago |
Our Opportunity
- Own development and communication of the long-term vision, goals, and roadmap for your channels
- Develop a best in class marketing team with clearly defined program objectives, tactics, and KPIs
- Analyze data to determine the optimal media strategy to influence our current and future customers
- Partner with analytics teams to provide consistent and actionable performance analysis, reporting, and insights that feed back into the strategy
- Ability to conceptualize and execute projects, with strong bias for action, ability to prioritize and meet deadlines, and exceptional attention to detail
- Develop new expansion strategies across mature lower funnel and conversion driving media channels, produce insights that lead to new testing and iteration to drive constant improvement
- Manage and evolve lower funnel programs across the consumer journey, from intent, engagement, purchase, to retention or reactivation
- Establish and manage mechanisms to communicate effectively with your teams, stakeholders across the business, and executive leadership to articulate the impact of your programs
- Mindset and ability to present ideas to senior level leadership, balance feedback with backbone to deliver the best plan, and engage in debates to hone our operating plans and ultimately deliver a winning position in the market
- Mastery of lower funnel programs and ad products across Paid Search (SEM, PPC), PLA (Shopping, Feeds), Mobile App Install, and Behavioral Retargeting cutting across audience segments
- A history of owning, developing, and communicating long-term vision and goals that drive strategies for a portfolio of channels
- Strong understanding of the data privacy landscape (CCPA/legislation, IDFA, 3P cookies) including platform updates and upcoming changes
- Proven track record in attracting, developing, and motivating talent. Ability to continually raise the bar and lead teams to achieve results in a fast-paced and dynamic environment.
- 10+ years of lower funnel performance media experience, 5+ years managing teams
- Strong understanding of the customer development lifecycle from acquisition to retention and reactivation, including lifetime value (LTV) measurement and optimization to customer quality
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