Customer Activation Specialist Jobs

Develop project briefs and manage the go-to-market process of marketing campaigns and special promotions to ensure execution aligns with strategic guidance.

Other duties and responsibilities as assigned.

Generally, requires 8 years of related experience marketing in a business-to-consumer environment.

Ability to manage a complex workload with multiple priorities and tight deadlines while remaining focused on measuring results and improving performance.

Strong verbal and written communication skills to share results and make recommendations to senior leadership and cross-functional teams.

Ensure the proper data infrastructure is in place to support marketing programs and special promotions that increase revenue and decrease churn.

Experience with content management systems, content programming or ad trafficking tools

Support with projects enhancing Growth Marketing capabilities across other channels like Email and Paid Media

4+ years of experience in CRM, engagement/lifecycle marketing, MarTech, AdTech, or system automation that can be inclusive of:

Experience working with Airtable (preferred) or other database equivalents (e.g. monday.com, Trello, Asana)

Ability to manage multiple projects among a wide range of internal stakeholders, prioritize, and meet tight deadlines in a fast-paced environment

Develop and demonstrate a robust understanding of player segmentation approaches

60% - Campaign launch, management, and optimization

Prepare tactical plans and budget recommendations for your campaigns

Lead programmatic buys to support branding and direct response across platforms like Google, Verizon, Amazon, and The Trade Desk

Review and lead optimization of campaigns across revenue, performance indicators, and budget pacing

Analyze performance and unique opportunities to understand value provided by different DSPs and other vendors

Design tests to evaluate DSP platforms and varying campaign strategies

Partner with customers and internal teams to deliver predictable outcomes and experiences.

Partner with internal teams to ensure customer needs are being met; coordinating with technical support, sales, marketing, finance, and product teams.

Bring creative ideas and solutions to the team on how to improve the customer experience.

Passionate about providing exemplary customer experiences and engagement.

Exceptional organizational and communication skills – both verbal and written.

Customer facing experience a plus.