Senior Manager, Customer Growth Activation

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

The Senior Manager, Customer Growth Activation is a member of the Xfinity Growth Operations Team and primarily responsible for implementing strategic marketing programs targeted to the Xfinity residential customer base. This individual is accountable for efficiently and effectively translating strategy into executable marketing plans to drive incremental revenue and reduce churn among existing Xfinity customers. As a subject matter expert in customer marketing, the Senior Manager partners across Xfinity teams including Customer Activation Strategy, Loyalty Activation, Pricing/Packaging, Lifecycle Marketing, Digital GTM, Care/Retention, Outbound Telemarketing, Retail, Divisions, EBI, product business units, external service providers, and miscellaneous other stakeholders to ensure quarterly marketing programs focused on upgrading and engaging customers align with strategic objectives. He/she will also collaborate across the organization to ensure campaign performance is tracked, measured, and fed back to the strategy team to draw conclusions and recommend improvements in marketing strategies and tactics. In this role, he/she will combine marketing thought leadership with an understanding of Xfinity capabilities and objectives to support KPIs across Comcast. The position requires a proven track record of building successful marketing programs to accomplish strategic objectives.

Core Responsibilities

• Develop project briefs and manage the go-to-market process of marketing campaigns and special promotions to ensure execution aligns with strategic guidance.
• Other duties and responsibilities as assigned.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Ensure the proper data infrastructure is in place to support marketing programs and special promotions that increase revenue and decrease churn.
• Build the strong relationships with internal stakeholders that are necessary to influence the execution that drives and sustains the business.
• Collaborate with reporting and EBI teams to measure individual campaign performance and develop specialized analytical requests as needed.
• Support digital first initiatives by driving customers to low-cost digital channels with quick, hassle-free ways to add, repackage, and/or engage with their service online or in-app.
• Regularly analyze, interpret and socialize overall marketing and sales impact on the Xfinity customer base to inform quarterly strategies.
• Facilitate customer activation strategy implementation to grow the value of the Xfinity residential customer base through close collaboration with the product, marketing, divisions, and sales organizations.
• Consistent exercise of independent judgment and discretion in matters of significance.

Job Requirements:

• Proven track record working with and influencing cross-functional teams at all levels of the organization, making data-based business decisions to drive results.
• Demonstrated ability to think strategically, understand business challenges and recommend effective implementation plans designed to drive results.
• Bachelors or equivalent. Masters degree preferred
• Generally, requires 8 years of related experience marketing in a business-to-consumer environment.
• Ability to manage a complex workload with multiple priorities and tight deadlines while remaining focused on measuring results and improving performance.
• Strong verbal and written communication skills to share results and make recommendations to senior leadership and cross-functional teams.
• Self-starter with the ability to work independently and thrive under pressure.

Employees at all levels are expected to:

• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Understand our Operating Principles; make them the guidelines for how you do your job.
• Drive results and growth.
• Do what's right for each other, our customers, investors and our communities.
• Win as a team - make big things happen by working together and being open to new ideas.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Respect and promote inclusion & diversity.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

7-10 Years

Salary:

Pay Range: This job can be performed in Colorado, with a Pay Range of $104,268.34 USD - $156,402.51 USD

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.