Content Seo Specialist Jobs in Texas

Experience with Google Business Manager, Google Analytics Certification (UA and GA4), and Web Trends required

Work with Advertising Consultants and the Content Management (CMS) team around email newsletter scheduling and deployment.

In conjunction with the Website Team, manage and plan interactive design resources; effectively identify and implement techniques in best utilizing production/creative.

1-3 years of experience in SEO and Digital Marketing with proven track record of improving website ranking and driving organic traffic

Advanced Google Analytics Certification required

Experience with SEM Rush, Wordpress, Looker (Data) Studio and Email Marketing platforms is a plus

Experience with Google Analytics, a variety of content management systems, and industry specific tools

A working knowledge of HTML & CSS

Communicates with clients, helping them understand relevant metrics, what we do, and the progress of their project

Training other employees in on-page and off-page SEO

Reviewing other employees deliverables to ensure they are client ready

Creates highly refined keyword strategies that lay the foundation for the rest of a client's SEO project

3+ years of SEO experience, or similar roleCore Competencies & Accomplishments

Expert knowledge of SEO best practices and optimization

Experience with Salesforce or similar ecom platforms preferred

General Knowledge of HTML, CSS, JavaScript and other rich media technologies

Self-starter with strong attention to detail who can manage multiple projects simultaneously

Strong teamwork, communication and interpersonal skills

Exceptional communication and project management skills

Keyword research and management to optimize bids (add PPC keywords and negative keywords)

Perform daily account management of PPC campaigns (review ad spend budget, maintain Quality Score, impression share, and other important metrics)

At least 1 year of experience using Google Tag Manager

Plan, create, and manage PPC campaigns including Google and Microsoft

Minimum 3+ years of hands-on PPC experience

1+ years of relevant SEO experience

4-year Bachelor’s degree in Marketing, Advertising, Journalism, Analytics, English/Writing, or Communications; or relevant experience through school and/or internships

Some experience with Google Analytics and Google Search console

Strong written and communication skills a must

Some experience with SEO platforms and tools (e.g. Moz, WebCEO, Ahrefs, etc.)

Learn more about our Company Culture & Benefits

Identify, prioritize, initiate, and implement SEO requirements and changes at the site level including site maps, landing pages, backlinks, etc

Experience with Google Analytics and Google Search Console

Knowledge of basic web design and technology principles

Advanced experience with SEO Guidelines, tools, algorithms, and ranking factors

Excellent communication skills and ability to interact with all levels of end users and technical resources

Strong Excel and writing skills

Improving the overall quality of the content and user experience on the site.

An experienced coach/strategist who isn’t afraid to get their hands dirty, be scrappy, and execute quickly

Have less than 2 years of experience

Experience doubling or tripling traffic on a site using great content and SEO

Personally passionate and knowledgeable about the book industry

Competitive pay: $50,000-$100,000 annual base pay varying with experience