Ppc/Seo Specialist Jobs

PPC/SEO Specialist
Salary Range: $65-75k
Location: Plano TX (DFW Candidates Only)

We are seeking a PPC Specialist that will be responsible for planning, creating, and optimizing pay-per-click (PPC) advertising campaigns. In this role, you should be well-versed in SEM and SEO. You should also be analytical and good with numbers. As a PPC Specialist, you are responsible for monitoring, updating, testing and optimizing various paid campaigns to increase conversions.

The PPC/SEO Specialist reports to the CMO and is responsible for developing and executing comprehensive PPC and SEO strategies to increase inbound traffic, brand awareness, and customer engagement. This position requires a deep understanding of PPC and SEO concepts, including keyword research, campaign setup, and metrics-driven optimization.

If you're a seasoned PPC specialist with a proven track record of delivering results, we want to hear from you!

Responsibilities:

• Develop and implement comprehensive PPC strategies, including search, display, and Performance Max
• Stay up-to-date with the latest industry trends and best practices in PPC
• Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports, analyzing trends, goals, opportunities, and other key performance indicators
• Utilize advanced Google Analytics reporting to track and analyze campaign performance and ROI
• Develop and implement retargeting campaigns to increase ad spend effectiveness
• Analyze website traffic and user behavior to identify areas for improvement and optimization
• Conduct on-page and off-page SEO techniques, including link building strategies and site architecture optimization
• Optimize campaigns to improve conversion rates and return on ad spend (ROAS)
• Keyword research and management to optimize bids (add PPC keywords and negative keywords)
• Advanced Google Ads strategies, including attribution modeling, retargeting and remarketing campaign setup
• Plan, create, and manage PPC campaigns including Google and Microsoft
• Establish metrics and KPIs and utilize A/B testing to optimize campaign performance
• Perform daily account management of PPC campaigns (review ad spend budget, maintain Quality Score, impression share, and other important metrics)

QUALIFICATIONS:

• Analytical mindset, creative thinking and problem-solving skills
• Skilled in analyzing and presenting data
• Google Ads Certification
• At least 1 year of experience using Google Tag Manager
• Strong attention to detail
• Experience with HubSpot a plus
• Minimum 3+ years of hands-on PPC experience
• Exceptional communication and project management skills
• Familiarity with Google Analytics, Google Ads, Microsoft Advertising
• Self-starter with a drive to succeed

Benefits:

• Dependent Care FSA
• Paid Parental Leave
• Company sponsored Team Building Events
• Explosive company growth
• PTO/Sick/Holiday pay
• Incredible company culture
• State of the art, modern office with amenities: onsite gym, snacks, drinks, and a food hall
• Medical/Dental/Vision health plans
• Life Insurance 100% Company Paid
• 401k with company match

Physical Demands:

The physical demands below describe the essential job functions needed to complete this job.

• Occasional need to stoop, kneel, crouch, twist, crawl, reach, and stretch.
• Consistent hand and finger dexterity necessary to operate computer equipment.
• May require travel dependent on company needs.
• Occasional need to walk around the office.
• Consistently required to sit, stand, walk, talk, hear, and see.
• Consistent vision abilities required; close vision, depth perception, and ability to focus.
• Routine use of hands to type
• Occasional need to lift and/or move up to 30 pounds.

Environmental Conditions:

• Work is in an open office environment with steady conversation and interruption.
• The worker is not substantially exposed to adverse environmental conditions (such as in typical office or administrative work)

The statements contained in this job description are intended to describe the general nature and level of work being performed by associates assigned to the job. They are not intended to be interpreted as an exhaustive list of all responsibilities, duties, and skills required of the individual(s) holding this position. Work involves sitting most of the time. Walking and standing are required only occasionally, and all other sedentary criteria are met.

It is the policy of The20, LLC. to offer Equal Employment Opportunity to all qualified applicants, regardless of race, color, creed, religion, national origin, sex, age, disability, genetic infuriate, or any other status protected by federal, state, or local laws.