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Company | Jobot |
Address | Nashville, TN, United States |
Employment type | FULL_TIME |
Salary | |
Category | Advertising Services,Public Relations and Communications Services,Marketing Services |
Expires | 2023-07-06 |
Posted at | 11 months ago |
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Why join us?
Why join us?
- Traditional Local TV/Radio, National TV/DRTV/Programmatic/Addressable, National Radio,
- Digital programmatic and site-direct digital (CTV, OTT, OLV, display, native, digital audio), paid
- Recruit, mentor and train channel activation associate directors, managers and specialists who
- Collaborate with Performance Analytics director (or third party resources) to ensure accurate and
- Collaborate with Channel Strategy and Performance Analytics teams to devise tracking and
- Serve as an agency subject matter expert and thought leader on best practices for channel activation
- Responsible for overseeing finances associated with channel activation – including vendor contract and
- Able to operationalize improved processes and procedures, new technologies, models, data tools, and
- 10+ years progressive experience in media buying and activation in an agency environment, inclusive of
- Solid leadership ability, with strong emotional intelligence; ability to lead and grow results-oriented
- A background in activating brand and performance-oriented campaigns across both traditional and
- Experience overseeing investment budgets exceeding $100M.
- Experience negotiating and activating omni-channel campaigns with media and/or sports/entertainment
- PREFERRED Experience with marketing platforms (Salesforce, Adobe, Oracle, etc.)
- Media Ocean OX/Prisma Digital
- Social buying platforms (Facebook, Twitter, Pinterest, LinkedIn, etc.)
- Nielsen Video/Audio
- Google Analytics and/or Adobe Analytics
- Adservers (we use Google DCM)
- Competitive reporting platforms (we use Nielsen AdIntel and SEM Rush)
- Google Tag Manager
- Familiarity and experience with major traditional and digital activation data and technology
- Comscore Digital
- Search buying platforms (Google, Bing) and bid management tools (we use SA360)
- Various DSP Platforms
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