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Company

Radix

Address Myrtle Point, OR, United States
Employment type FULL_TIME
Salary
Category Real Estate
Expires 2023-08-30
Posted at 9 months ago
Job Description
About Us At Radix, we are on a mission to change how the multifamily industry makes decisions by providing the best insights into market trends fueled by better data. Our solution empowers users to drive top-line revenue growth by equipping them with real-time data and visualization tools. Radix was founded in 2015 and has already become the go-to solution for clients looking to be one step ahead of their market. In response to the recent closing of our Series A funding, we are looking for passionate people with a growth mindset to join us as we accelerate our growth and invest in new platforms. What We Need As the Vice President of Marketing at Radix, you will hold a pivotal role in propelling our growth and establishing a dominant position in the multifamily spac e. Reporting directly to the C RO, you will spearhead the marketing team and collaborate seamlessly with cross-functional units to formulate and execute a comprehensive marketing strategy. Your expertise in ABM and your leadership in driving targeted growth will be instrumental in achieving our goals and solidifying Radix's position as a market leader in the multifamily space. What You'll Do Marketing Strategy: Work closely with the executive team to refine and execute the overall marketing strategy, aligned with the company's vision and objectives. Account Based Marketing : spearhead and champion the implementation of a robust Account-Based Marketing (ABM) strategy. ABM will play a pivotal role in achieving our growth objectives by focusing our efforts on targeted accounts with a high potential for revenue generation. Email Marketing : Develop and manage email marketing campaigns to engage prospects, customers, and stakeholders. Craft compelling content and monitor email performance metrics to continuously improve campaign effectiveness. Marketing Automation : Leverage your expertise in Marketo (or similar marketing automation platforms) to design automated workflows, lead scoring, nurture tracks as well as behavior-driven campaigns. Brand Positioning : Further develop and maintain our strong brand identity, ensuring that it continues to resonate with our target audiences, differentiates us from the competition, and drives accurately positions us as market leaders. Analytics and Reporting : Apply an analytics mindset to marketing, measuring progress against goals and regularly reporting on marketing performance, to the executive team. Team Leadership: Build and lead a high-performing marketing team, providing mentorship, guidance, and fostering a culture of collaboration and innovation. Key Qualifications to Have Bachelor's degree in marketing, Business, or a related field; MBA preferred. 5-7 years of progressive experience in marketing roles, with at least 3-5 years in a leadership position. Proven leader with a track record of success in growth marketing that drives qualified pipeline in a predictable, repeatable, and cost-effective manner for fast-moving B2B SaaS companies. Hands-on technical experience with a variety of Marketing tools, first among them being Marketo or similar marketing automation platforms. An inherent test & learn approach to email and content marketing, including deep experience optimizing every campaign tactic. Experience in, knowledge of, and/or interest in the multifamily industry or real estate tech (PropTech) landscape is a plus. A team player with strong communication and interpersonal skills, including the ability to collaborate across different teams and stakeholders. Proven leader with experience building and managing a small team of internal and external marketing experts. A passion for innovation, creativity, and staying up to date with the latest marketing trends and technologies. How We Work at Radix The Radix team is passionate and driven. We are united by our core values of resiliency, curiosity, responsibility, impact, and courage. We trust you to do what's best for our product, customers, and team members and empower you to make the right calls without heavy management. Why You'll Love Radix Affordable Health, Vision & Dental coverage Unlimited PTO- Balance is key and if you take care of yourself, you'll take care of Radix Stock Options- Pre-IPO equity Flexible work environment- Life happens and when it does, we encourage you to take care of your needs Generous Referral Bonus- Help us grow Radix by tapping into your network Opportunity to work with industry experts Contribute to major company growth post series A funding Job Posted by ApplicantPro