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Vp, Brand Strategy Leader-Pharma
Company | MERGE |
Address | Boston, MA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Marketing Services |
Expires | 2023-08-03 |
Posted at | 11 months ago |
Merge Storytelling and Technology
- Supporting the development and deployment of strategy staff.
- Laying clear an analysis of category, brand, cultural, and audience trends that highlights opportunities for clients’ businesses.
- Taking accountability for effective collaboration with clients, creative leads, and extended partners, in informal and formal settings (e.g. brand workshops, creative ideation).
- Being responsible for Brand Strategy deliverables on assigned accounts, including outputs such as audience insights (e.g. research findings, personas, segmentation), brand strategy (e.g. positioning, brand architecture), and campaign-related assets (creative briefs, and measurement plans). You’re flexible with tailoring frameworks to the job at hand.
- Demonstrating and encouraging curiosity about culture and people. You’re attuned to learning about new ways of thinking and new technologies that can help support our work for clients.
- Taking on a strategic leadership role in thought leadership and new business efforts.
- Presenting strategic recommendations from a core brand strategy to a creative brief to a strategic roadmap, and partnering to develop and sell inventive solutions.
- Uncovering human insights and crafting strategies that inspire teams to deliver meaningful work.
- A trusted thought leader who champions and innovates upon brand thinking and approaches to drive the best outcome. Command of brand strategy and a variety of marketing models; excellent judgment on what tools to use and when.
- You believe that working in true partnership with others leads to the best outcomes. You’ve done this work with various companies, whether start-ups or members of the Fortune 100, and you are adept at engaging with senior clients and their teams to realize ambitious outcomes.
- Expertise in a range of research methodologies, including qualitative and quantitative solutions. Recognizing how agencies tend to have access to the same tools, you’re inventive at arriving at fresh customer insights.
- Prior experience in a strategy role delivering life sciences brand and portfolio strategy, as well as successfully launching brands.
- An outstanding storyteller, accomplished at inspiring and persuading others.
- A proven ability to enlist and inspire teams in developing culturally relevant ideas.
- The ability to consult with clients on how brands grow and how to measure this impact in a way that invites investment.
- At least 10 years of relevant professional experience, with 4+ years of leadership experience, including at an agency or consultancy.
- A brand builder who excels at leading strategy for large projects and client accounts, you think progressively about the many ways a brand is built today.
- Agility. Delivering with a growth mindset
- Ability. Mastering our craft
- Humility. Collaborating for shared success
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