User Acquisition Coordinator (International)

About Crunchyroll

WE HELP EVERYONE BELONG. IT’S OUR PURPOSE.

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About The Role

The Paid Media/User Acquisition team drives user growth across Crunchyroll brands. We’ve helped introduce the Crunchyroll service to over 10 million paying subscribers and over 120 into the Senior Growth Marketing Manager, you will get exposure and contribute to global paid media strategy that delivers on business growth goals.

In the role of the User Acquisition Coordinator - International, you will report into the Senior Growth Marketing Manager and get exposure and contribute to global paid media strategy that delivers on business growth goals.

We are considering applicants for the locations of Los Angeles (Culver City), San Francisco, or Dallas.

About You

We get excited about candidates, like you, because you have...

• Experience managing multiple projects and working across teams
• Interest in anime or entertainment streaming services
• Experience with measurement and analytics tools preferred:
• Mobile measurement partners (e.g, Singular, Adjust)
• Analytical mindset with the ability to tell a story using campaign results that deliver clear insights to a range of audiences
• Data visualization tools (Tableau, Looker, Data Studio)
• Web analytics (e.g., Google Analytics, Amplitude, Mixpanel)
• 1+ year relevant experience on a digital marketing team or at an agency, working in ad platforms (e.g., Google, Facebook, TikTok) delivering paid media campaigns and optimizing towards performance goals; comfortable with topics such as bidding, budgeting, testing methodology.
• Strong quantitative skills, proficiency in Excel (e.g., pivot tables, V-lookups)

A day in the life of our User Acquisition Coordinator (International):

• Launch and optimize ads across multiple marketing channels with a primary focus on Facebook and TikTok
• Create and manage tracking documents
• Evaluate ad performance and summarize insights to share with the broader team
• Manage financial operations such as purchase orders, invoices, and aging reports
• Run A/B tests to determine best performing ad formats, creatives, and messaging
• Submit paid media creative requests
• Operational support on daily processes such as:
• Compile and present weekly and monthly marketing performance reporting
• Manage and tracking paid media creative assets for across multiple markets/regions (LATAM, EMEA, APAC) and channels (Facebook, TikTok, Google)
• Create and prepare slides for presentations

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Pet insurance and some of our offices are pet friendly!
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Health care and dependent care FSA
• Health Saving Account HSA program
• Generous medical, dental, vision, STD, LTD, and life insurance
• 401(k) plan, with employer match
• Support program for new parents
• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Employer paid commuter benefit

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.

Pay Transparency - Culver City, CA

$35.72—$44.65 USD

About Our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

• Courage. We believe that when we overcome fear, we enable our best selves.
• Kaizen. We have a growth mindset committed to constant forward progress.
• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
• Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll's hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.