Updates Writer (Home, Gifts & Kids), Forbes Vetted

Forbes believes in the power of entrepreneurial capitalism and uses it on various platforms to ignite the conversations that drive systemic change in business, culture and society. We celebrate success and are committed to using our megaphone to drive diversity, equity and inclusion.
Forbes Vetted is seeking an experienced updates writer to join our growing ecommerce editorial team.
The updates writer will augment and optimize published evergreen content, aiming to maintain and improve content quality, conversion and rank across relevant categories (home, gifts and kids). A successful candidate will be a master at balancing strategy and creativity, with the ability to apply SEO best practices within commerce and informational content in a reader-focused way. Time management and prioritization skills are a must for this role, as it involves juggling a number of high-priority stories across sections. The updates writer for home, gifts and kids should also be experienced covering topics within these verticals; formal product testing experience in any of the above areas is a plus. This role will report to the Forbes Vetted updates editor, but involves collaboration with relevant category editors and the SEO and data teams.
Responsibilities

• Participating in sales event coverage, including potential shifts over holiday weekends like Memorial Day, Labor Day and Black Friday through Cyber Monday
• Performing competitor and product research, and conducting expert and/or peer interviews to bolster authority of updates content(preferred)
• Collaborating with category editors to maintain content quality across sections
• Identifying and executing on areas of improvement within published content
• Writing updates, plus fact-checking and optimizing top-performing content in designated categories, as assigned by the updates editor
• Implementing SEO best practices while keeping reader experience in mind

The Ideal Candidate

• Has familiarity with data and insights tools such as Looker, Google Ads and SEMRush (preferred)
• Has a firm understanding of SEO best practices, and can optimize a story for conversion and search while keeping it readable and interesting
• Can work autonomously and independently, but also enjoys collaborating with team members
• Can add a fresh and authoritative spin to content that’s been regularly updated, including sourcing and interviewing experts and incorporating quotes into copy
• Has formal experience testing products specifically in the home, gifts and/or kids spaces (preferred)
• Is incredibly detail-oriented, with excellent time management and prioritization skills
• Has 1-2 years of experience writing search-friendly and strategic content in the consumer home, gifts and/or kids categories
• Has a basic understanding of commerce KPIs and can use them to gauge success and identify areas for improvement in a story

The annual base salary range for this role is $60,000 - $70,000
Forbes has estimated the compensation range set forth above in good faith. The compensation range is what we believe we will offer, and ultimately pay, a successful candidate. In determining this range, we consider the experience, level of education (if applicable to the role), knowledge, skills, and abilities required to be had by a successful candidate as well as the budget and the company’s pay rates, generally. This said, we may have to make changes to our compensation estimates and job descriptions from time to time and we expressly reserve the right to do so. Should we make any such changes, this advertisement will be revised to reflect such revisions. We encourage you to occasionally re-visit this advertisement to ensure that you are abreast of any changes. Thank you for your interest in joining Forbes!
Forbes aims to offer employees the flexibility they need in order to be successful. We offer a hybrid work schedule for our employees. Some roles may be fully remote (within the U.S.) if it aligns with the needs of the position
Forbes is an equal opportunity employer.
Staff and Applicant Privacy Notice