Tequila Category Sustainability Lead

Context of the Role:

Grain-to-glass sustainability is one of Diageo’s “must-dos” and is part of Diageo’s larger “Spirit of Progress” goals for 2030. These goals are specific, timebound and ambitious. They include a dedication and commitment to becoming net carbon zero in all our direct operations by 2030 and reducing our carbon footprint by 50% in our indirect operations. Due to its fast growth, the tequila category presents a major challenge for the delivery of Diageo’s 2030 goals and requires clear sustainability leadership and action.

Major Projects/Work streams this person will lead

• Engaging, collaborating, and advocating for change across regions, sectors and markets.
• Casamigos Sustainability: Work has not yet begun on a sustainability strategy for Casamigos and yet forecasts indicate that, by 2030, Casamigos may be even larger than Don Julio. The starting point is an LCA for Casamigos, after which a Casamigos Sustainability Strategy and 18-month Roadmap can be proposed and aligned by the Project Manager working with Bianca Woolley on the Global Brand Sustainability team, following the Don Julio process. The Casamigos and Don Julio Sustainability Strategies should be closely aligned, together crafting a Diageo approach to sustainable tequila. Any resulting Casamigos’s specific sustainability work stream/s can then be led by the Tequila Sustainability Project Manager.
• Lead the Sustainability Steering Committee guaranteeing projects are clear and at the pace needed to deliver long-term ambitions.
• Oversee all Tequila Sustainability Initiatives consolidating Supply, CR and Marketing core projects with status and actions needed.
• Tequila Category Sustainability: At a category level, this project manager would be responsible for:
• Staying up to date with consumer sustainability trends/concerns as they relate to tequila and highlighting them proactively as needed.
• Lead all consumer communication for our brands delivering assets and plans that potentialize initiatives to final consumers. Partner with CR to build a cohesive internal and external communication plan guaranteeing consistency and transparency.
• Building glass recycling capabilities (and then potentially reuse) and new habits with consumers and trade (Mexico).
• Deliver Tequila brand's transformation to sustainable luxury glass packaging in tequila (the biggest need/opportunity for carbon reduction towards 2030 goals). This will require:
• Embed carbon reduction practices in marketing operations for the category, helping teams to implement Diageo marketing sustainability guidelines across POS, advertising development etc.
• Create shifts in luxury tequila packaging codes in consumers’ minds e.g. ‘lightweight luxury’ (NAM, Mexico Colombia, CCA, Southern Europe, Eastern Europe, GB, GT).
• Annually updating the brand carbon waterfalls to track progress of projects delivered, expected impact of projects in motion and identifying/solving for gaps.

Top Accountabilities

• Lead all consumer communication for our brands delivering assets and plans that potentialize initiatives to final consumers. Partner with CR to build a cohesive internal and external communication plan guaranteeing consistency and transparency.
• Oversee all Tequila Sustainability Initiatives consolidating Supply, CR and Marketing core projects with status and actions needed.
• Lead the Sustainability Steering Committee guaranteeing projects are clear and at the pace needed to deliver long-term ambitions.
• Deliver Tequila brands transformation to move to sustainable luxury glass packaging in tequila (F24 TBC): the biggest need/opportunity for carbon reduction towards 2030 goals.
• Build all other brands’ Sustainability Strategies and add Mezcal into the equation.

Qualifications And Experience Required

Your Functional Skills:

• Extensive experience in brand management and project management
• Experience in packaging project/s
• Strong capacity to transform data into insights having the ability to fast adapt to external changes and make all actions tangible measuring impact and results with clear takeaways
• Knowledge/experience in sustainability
• Experience of consumer research: from briefing through to implementing findings
• 10 years working in Strategy, Marketing or Innovation.
• Combination of creative thinking and business acumen, preferably in Diageo or an FMCG environment
• Experience in leading a multifunctional team

Your Leadership Skills

Partner Management: ability to manage senior partners from different markets and different backgrounds acting as connector to E2E Sustainability approach.

Highly collaborative: Can proactively collaborate with different parts of the organization, build a network of like-minded colleagues and craft a mutually beneficial proposition for successful partnership

Has a growth mindset: Sustainability is a highly sophisticated, high stakes subject across markets right now, things are evolving all the time. This requires the ability to distill the complexities into the simple, constantly framing the big picture and unlocking change at scale.

Shaping the future: In this subject, currently there is a lot of materials, claims, opinions widely available. The desired leadership value is to help generate a dedicated vision for the various work streams/brands based on creativity, rigor and precision.

Resilience: Has a deep desire to make a difference and create an impact. Can frame success/progress and areas to improve in innovative ways

Strong leader of teams – proven track record in building, growing and encouraging impactful teams as well as delivering results effectively through others. You thrive in a fast-paced, constantly changing environment and can work with high levels of ambiguity with a strong orientation to results

Managing complexity. Track record of managing multiple priorities, sophisticated brand architecture and projects, and a range of business issues within ambiguous context and matrixed organization. Can hold tension for a sustained period of time.

Worker Type

Regular

Primary Location:

3WTC

Additional Locations :

Job Posting Start Date

2023-06-27

Salary Range

Minimum Salary:

$140805

Maximum Salary

$234675

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.