Sr. Manager, Customer And Market Insights

Sr. Manager, Customer and Market Insights

We are seeking a Sr. Manager, Customer and Market Insights for our client’s growing team. In this role, you will work across the organization to develop, deliver, and scale the use of research, insights, and benchmarking to help advance our growth and mission. You’ll have the chance to conduct primary and secondary market research in partnership with colleagues around the organization, and then develop a platform and repository of tools and insights that the teams can take advantage of in their work.

The right candidate will be experienced in market research, competitive intelligence gathering, voice of the customer analytics, and assessment of both new and existing solution opportunities. You will be a collaborative change agent who can work with leaders across the firm on projects needing good market insights for business decisions. Strong preference will be given to candidates with experience building out a function that can scale the impact of work beyond a single project.

Responsibilities:

• Work cross-functionally to analyze product effectiveness and understand what is needed to improve product capability and or differentiation to win in the market.
• Develop and manage a market intelligence governance process and platform, including leading monthly steering committees.
• Provide actionable take-aways from research and helps business partners understand how to change their processes/actions as a result.
• Other duties as assigned or requested.
• Oversee development and execution of annual and ad hoc market research projects to drive or address business challenges and opportunities.
• Ensure all the organization’s CMI resources are effectively leveraged to make a maximum contribution to grow the mission.
• Stay up to date on emerging marketing data-related trends.
• Build and maintain a portfolio of vendors with different market research expertise areas.
• Translate business questions and marketing objectives into analytic hypotheses, data needs and reporting requirements.
• Assist in the development of strategic business and marketing plans.
• Collaborate with product marketing, product management, finance, business development and other stakeholders.
• Develop best-in-class testing frameworks that improve the likelihood of useable results.
• Lead market research, competitive intelligence, and solution benchmarking as a function and valued internal consultancy, generating insights and applying them across departments to drive improved business performance.
• Track publicly available competitive news, announcements, and messaging to be reported to leadership.

Skills:

• Strong analytic capabilities to analyze target audience market research, competitive intelligence, and in-house end to end conversion metrics (and others) to develop product capabilities to drive product and market growth.
• Ability to handle responsibilities and relationships within stakeholders with poise, tact, resourcefulness, creativity and flexibility.
• Ability to work collaboratively and effectively across matrix organizations to ensure stakeholder alignment.
• Ability to set priorities and manage projects, completing them on-time and on-budget. Proactive, independent self-starter with the ability to multi-task and effectively juggle competing priorities and keep the team members on track against deadlines and accountabilities.
• Ability to support a mix of in-house and vendor-based resources.
• Ability to serve as a trusted business partner with product management, product marketing, sales, and account management.
• Strong communication skills with the ability to adapt messages for different audiences and marketing/communications channels.
• Ability to communicate clearly and concisely with business and technical stakeholders using their terminology.

Experience:

• Healthcare IT product experience
• 5 or more years in market research, competitive intelligence, product strategy, or related work required with strong presentation and communication skills.

Education:

• Bachelor's Degree required. Master's Degree preferred.