Sr. Digital Merchandiser Jobs

The Sr. Digital Merchandiser, E-Commerce is responsible for developing and executing digital strategies to drive conversion and demand for a collection of categories, brands and products within REI’s digital retail channels. This role uses digital data from internal and external tools to influence extended online assortment, including brand, price-band, and category opportunities while optimizing the digital retail experience to drive in-season conversion through leading a team of digital merchants and site operation specialists.

The Sr. Digital Merchandiser owns the digital product merchandising strategy to meet promotion and event business goals which includes identifying liabilities, risks and opportunities using in season and past season insights. Contribution to marketing campaign offerings identifying item, category, and product opportunities and risks to meet and exceed digital retail objectives is critical. This role is tasked with the digital retail representation to ensure a successful launch of large enterprise-level projects supporting key product, activity and brand initiatives. This role works closely with the key cross divisional teams within Digital Retail, Marketing, SEO, and Merchandising to ensure companywide strategies and campaigns are executed in a way that supports a consistent customer experience at all touch points while driving top-line demand for assigned categories. The Sr. Digital Merchandiser E-Commerce role stays current with the state of the competitive marketplace and trends in retailing and e-Commerce and communicates and uses that knowledge in their daily work.

Models and acts in accordance with REI’s guiding values and mission.

Leading the Way (team leadership, coaching and development responsibilities for this “manager of staff”)

• Facilitates empowerment and growth of direct reports. Owns performance management and progress review. Owns coaching, development and regular feedback to team members.
• Possesses strong leadership skills including the ability to foster teamwork.
• Establishes and maintains visibility within the department and acts as a key partner to merchants, planners and marketing counterparts
• Provides coaching, direction and leadership support to employees in order to achieve department, company and customer results.
• Monitors operational statistics, reports trends, variances and issues, and takes appropriate action.
• Challenges and inspires employees to achieve business results. Fosters a high level of accountability and sense of urgency among the team.

Your Planning & Navigating Requirements (the plans the job is responsible for creating and executing, and how the job ensures they are implemented)

• Manage enterprise initiatives for Digital Retail as assigned
• Understands, interprets, applies and trains others on eCommerce Demand metrics (Traffic, AOV, RPV, conversion, etc) to support category and product conversion strategies.
• Set goals, define strategies, and organize resources to achieve objectives
• Leverage data and Digital knowledge along with deep understanding of corporate business perspective to drive cross-functional decisions
• Collaborate with peers within SEO, Merchandising, Planning, Marketing, ensuring complimentary and coordinated efforts with a shared vision and shared outcomes
• Create comprehensive seasonal digital category plans for assigned categories detailing past projects and learnings and product support plans for upcoming season
• Resopond to changing business needs effectively and communicate across all levels
• Plan promotion and event digital strategies to meet business goals; proactively plan and identify risks, liabilities and opportunities for digital retail collaborating with merchant counterparts
• Utilize internal and external data sources to provide assortment, price-band, and promotional insights to key stakeholders
• Use site analytics to optimize digital funnel placement, presentation and conversion
• Execution and iteration on seasonal plans with regular performance reviews
• Communicate effectively and influence at all levels, use productive work methods, exercise sound judgment and display initiative and innovation on the job
• Knowledgeable in Merchandising financial performance measurements (Sales, gross margin, out-of-stock, inventory health and status, profitability and other key business indicators)
• Identify risks and opportunities to maximize digital demand while considering margin implications

As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.

The pay for this role is: $96400 - $154300 per year .