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Social Media Strategist (Remote)
Company | ICUC |
Address | Salt Lake City, UT, United States |
Employment type | FULL_TIME |
Salary | |
Category | Marketing Services |
Expires | 2023-07-27 |
Posted at | 10 months ago |
Company Description
- Resourcefulness and a can-do attitude that thrives in an entrepreneurial, fast-paced environment.
- Strong sense of account ownership and pride in work.
- Excellent written and verbal communication skills with engaging presentation skills.
- Cooperative and network oriented.
- Strong time management skills with the ability to plan, prioritize, monitor, and respond to changes quickly.
- Strong decision-making skills coupled with good judgment.
- High level of accuracy and attention to detail.
- Proven history of developing new, sustainable processes.
- Charisma and willingness to mentor others and showcase best practices to a team of world-class Strategists.
- Good sense of decorum and brand appropriateness.
- Friendly, diplomatic, and a composed self-starter with the willingness and desire to take initiative and get the job done.
- Define and improve community management and content development processes. Proactively escalate issues, trends, opportunities, and insights through the relevant channels in a timely manner.
- Lead client meetings, be it weekly, monthly, quarterly, project-specific, etc.
- Develop content pillars and social calendars aligned with KPI’s, business objectives, corporate priorities, and overarching marketing and social. Research, craft, and publish interactive, thoughtful, intelligent, and provoking content that encourages community participation. Help identify influencers and seek user-generated content if appropriate for clients.
- Maintain an active presence within necessary tools and social platforms to discuss and advise clients on platform-specific concerns, abilities, and best practices concerning platform and DEI standards.
- Analyze performance results using statistical techniques and analytics tools and translate that data into actionable insights.
- Proactively provide clients with thought leadership, recommendations, and education on ICUC capabilities.
- Generate strategies to achieve and improve clients' business and communications objectives, with a data-first mindset.
- Act as a consultant regarding technological and social innovations ensuring best practices and thought leadership that may impact the client’s strategy & business in the short and long term.
- Lead the organic development and growth of various communities and social media activities across the client’s social ecosystem.
- Adopt and educate on up-and-coming platforms and technology.
- Help create case studies of delivered work to use as training and development materials for clients and other teammates to leverage.
- Be present in team chats, participating in weekly meetings, quarterly trainings, and other education sessions.
- Share inspirational and educational resources within strategy and other departments
- Act as a resource to help fuel organic business growth for ICUC. Work with Growth and Client teams on renewals/account changes as required.
- Go above and beyond client and company expectations, bringing fresh and new ideas to leaders and always question the status quo.
- Proactively provide updates on account health to Growth/Client teams as needed
- Provide real-time, strategic recommendations for trends/events to the Customer Success team.
- 5+ years of social media community and reporting experience required. Proficient computer literacy proven through work experience in software applications, spreadsheet tabulations, and Microsoft Office Suite.
- Knowledge of past and current social media trends, marketing, and business strategies.
- Must be proficient in both speaking and writing in English.
- Experience with content creation (Shoot and Edit video/photos), content review & publishing, copywriting, social listening, and performance reporting.
- Must have Twitter, Facebook, Instagram, LinkedIn and TikTok accounts; be a regular user on them; and be knowledgeable of other social media channels.
- Experience in Social Media Management Systems like Hootsuite, Sprinklr, and Khoros.
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