Technology Social Media Strategist

Are you excited to rewrite the rules of marketing by building strong relationships and dedicated audiences on social media?

What you will be doing:

The Technology Social Media Strategist is excited to seize the opportunity to share stories on current technology trends and to build a community through social media. You will collaborate with user experience design, public relations, and the marketing team to create meaningful engagement for PassiveLogic’s highly technical audience.

You will be responsible for establishing PassiveLogic’s online brand as a disruptive technology company set to make a sustainable difference. Using your expertise of various social platforms to compel audiences, you will have a unique opportunity to share our impact-driven innovations with the world.

Responsibilities:

• Collaborate with designers, writers, and other teammates to develop captivating graphics, interactive stories, and platform-optimized video posts
• Write out-of-the-box, engaging, and thought-provoking copy to accompany all posts
• Assist with planning and scheduling of creative campaigns and evergreen posts on LinkedIn, Instagram, Twitter, Facebook and any additional channels we may create
• Create and plan compelling, high quality social media strategies using social media and PR tools (e.g. Meltwater)
• Increase our brand perception, reach, engagement, and followers through delivering consistent stories that align with our voice and strategy
• Perform the daily engagement actions across all channels and community forums (replying to mentions, comments, messages, etc)
• Manage and publish the social editorial calendar that supports overall brand strategy and priorities, while staying on top of industry and media trends
• Report and present analytics to team members and leadership
• Develop strong relationships with influencers across our relevant industries to drive effective influencer campaigns
• Analyze our post performance and provide metrics to make data-driven strategic decisions
• Staying in-the-know with upcoming and current trends that are relevant to industries we participate in

About PassiveLogic

PassiveLogic is disrupting the world of automation with the first generalized platform for autonomy. Our first application for autonomy is buildings — the largest and most complex controlled infrastructure in the economy. Our culture is built on bringing together the most talented engineers, thinkers, and creatives — backed by the world’s leading investors — working collaboratively together to build the future we envision.

PassiveLogic’s infinitely configurable platform enables users to design their own custom autonomous systems. We've reinvented the fundamental principles of automation to replace legacy control logic with real-time control decisions at the edge, reducing the world’s carbon footprint, while paving the way for the future of smart cities. We are looking for team members who have a passion for technology and want to work on real-world solutions to some of the toughest problems.

You must have:

• Experience working with graphic designers and video editors
• Unparalleled storytelling, copywriting, editing, and proofreading skills
• Strong creative vision backed by understanding of what our audience needs and engages with
• BS/BA in creative writing, marketing, journalism, mass communications, or related field
• 2+ years of social media experience either agency or in-house, preferably specializing on tech brands and product marketing
• Experience in utilizing content management systems, keyword research tools, and social listening tools (Meta Business Suite, LinkedIn Campaign/Business Manager, Meltwater or similar scheduling tools)
• You are an extraordinary teammate with a collaborative written, verbal, and interpersonal communication style
• Openness to participate in a feedback-based work process to guide improvements and drive growth
• Strong understanding and motivation to keep up with current affairs and the state of the market
• Excellent time-management and organizational skills
• Proven results in driving social media platform growth and engagement with both paid and organic campaigns
• The ability to interpret complex technological concepts into broadly comprehensible and engaging stories for a wide audience

You should have:

• Experience working in a team supported by project management
• Ability to adapt to changing priorities, meet deadlines, and stay organized in a fast-paced environment
• Basic graphic design abilities (can edit and create in standard graphic design tools) and ability to create graphical content as well as work closely with design team
• Experience with SEO to ensure all content is optimized for search
• Familiarity with content management systems

It’s helpful to have:

• Industry experience in HVAC, building controls, graphic design for equipment manufacturers, etc.
• Interest in human-centered design, sustainability, impact, green building
• Startup experience

Compensation, Perks, & Benefits for the Technology Social Media Strategist:

• Medical, Dental, Vision, 401K, FSA, HSA, Disability, and Term Life Insurance
• Flex PTO
• Well-stocked break room snacks and catered lunch Monday through Friday
• Competitive compensation
• Equity share
• Free National Park passes
• Free ski passes (We are at the base of Big Cottonwood Canyon)

We push our performance personally as well as professionally, and we do respect flexible hours around well-earned powder days

To apply for this Technology Social Media Strategist position:

• Extra mile — include a description of a project (of any type) you personally created, devised, built, managed, organized, or designed that was of your own self-initiative
• A cover letter telling us why you're the perfect candidate for PassiveLogic
• A portfolio representing your work driving social media platform growth and engagement
• A resume

We are looking for practitioners who are passionate about understanding people, committed to lifelong learning, and driven by the love of what they do. We know there are candidates who might not fit everything we’ve described above, or who might have experience and skills we haven’t considered. If that’s you, please apply.

Diversity and Inclusion

Diversity, inclusion, and belonging are woven into our values and everything we do. We welcome all — come as you are and bring your whole self. We are proud to be an Equal Opportunity Employer. We celebrate diversity every day by maintaining a safe and inclusive environment for our employees at every stage of their careers.

Legal Notice

Unsolicited resumes sent to PassiveLogic, including unsolicited resumes sent to PassiveLogic business mailing address, email address, or directly to PassiveLogic employees, will be considered PassiveLogic property. PassiveLogic will not pay a fee for any placement resulting from the receipt of an unsolicited resume.