Social Media Manager Jobs

The Social Media Manager will be responsible for developing and executing a social media strategy for Kane Footwear that builds the brand's presence across all relevant platforms and drives engagement. The ideal candidate can multitask, pivot, and stay organized in a fast-paced environment. This role will work closely with the marketing team to consistently deliver on the brand's messaging on various social media channels (IG, Facebook, TikTok, Youtube) while creating engaging content strategies that continue to build brand awareness and loyalty with our customers. Position is on site in Westport, CT.

Responsibilities

• Develop and drive integrated social marketing strategies and tactical plans.

• Create diverse, platform-specific strategies of impactful, effective messaging tailored to reach each unique multi-channel audience while ensuring they are anchored by the core voice of Kane Footwear brand.

• Develop a roadmap for the brand's social media channel diversification strategy and stay at the forefront of innovation in the social space.

• Develop and oversee a strategic social content calendar and publishing workflow (both paid and organic) for all social platforms.Review user generated content (UGC) from our ambassador program to be used in paid channels.

• Continue to develop our ever-growing social community, building brand advocacy across all channels and cultivating the brand's relationship with our audience.

• Manage Kane Footwear IG account (Post relevant stories, respond to IG direct messages, forward inquires to appropriate team members.

• Assist in creating weekly emails (theme, copy and content).Email examples are product education, new product releases, restocks, etc.

• Compile and present reporting, highlighting the performance of social content and campaigns, audience growth, and partnerships (and their sales attribution).

• Continuously analyze channel performance and our follower segments' engagement patterns to provide actionable insights on the effectiveness of various strategies for different categories and channels.

• Stay up to date on the ever-evolving platforms and social commerce strategies; identify and keep management informed of macro trends in the global social landscape to position the brand for international expansion in the near future.

Requirements:

• A creative and passionate person who thrives in a fast-paced environment and stays on the pulse of social media trends.

• A social media expert with extensive knowledge of social media platforms and the content required to grow on each channel,

• A dynamic, driven, and agile person with a propensity to take action. You are known for rolling up your sleeves and jumping in one minute and then shifting gears to start strategizing the next.

• A collaborative and motivated person who is always looking to be proactive vs. reactive and who works well within a marketing team structure.

• Ability to thoughtfully develop launch plans for new social media channels as well as pivot plans on existing channels to improve engagement and growth.

• An organized individual who views social media as one of the most important forms of communication between brand and consumer.