Social Media Manager Jobs

Next Glass powers the alcoholic beverage industry through innovative software & technology, world-class experiences, and unparalleled content that reflects our unique and enthusiastic community. Next Glass is the worldwide leader in bevtech, offering a suite of software, services and experiences to SMBs, enterprise partners, breweries and consumers. Through the Next Glass family of brands, including Untappd, Oznr, Hop Culture, BeerAdvocate, and Ollie, Next Glass maintains the worlds largest community of beer enthusiasts and delivers unmatched value to our partners and customers through this engaged audience across the globe.

As Social Media Manager at Next Glass, you will oversee all social activity for the Untappd and Hop Culture brands. Responsibilities will include developing content, actively managing posts, feeds, and messages, reporting on performance insights, offering helpful suggestions for improving the effectiveness of our presence on social media, and engaging with a passionate community of beer drinkers.

This role will require an individual that possesses a well-versed vocabulary of beer terminology and stays up-to-date on beer styles, trends, brands, and hot topics in order to communicate effectively with our audience.

Social media savvy and an intimate knowledge of social media tools, KPIs, and best practices is also a necessary requisite for this position.

Experience with utilizing social media to effectively lead to conversions and align a social strategy with business goals and a familiarity with promoting a mobile application or consumer product will also be considered valuable for this position.

Responsibilities:

• Analyze trends and performance of primary KPIs and present findings to leadership via presentations and discussion.
• Act as a passionate advocate for our brands - ensuring we only share relevant, engaging, and valuable content with our audiences.
• Optimize social media copywriting, creative, audience, tools, processes, and reports for social media in order to improve the programs effectiveness.
• Develop and execute a social media strategy using a data-backed, performance-driven approach to support company-wide KPIs.
• Utilize social media intelligence tools to mine for insights, monitor performance, and produce detailed reports on the effectiveness, reach, and impact of our social media content.
• Engage in direct communication with partners, fans, and followers
• Manage a content pipeline by maintaining calendars, sourcing quality UGC, gathering assets from internal and external partners, developing creative assets, and crafting copy specific to each brand and platform.
• Network on behalf of our brands across global accounts including LinkedIn, Facebook, Twitter, Instagram, and YouTube.

Requirements:

• Deep understanding and proven experience with the fundamentals, tools, tactics, and strategies of social media management.
• Ability to manage multiple concurrent projects with fast-moving schedules and multiple stakeholders.
• Understanding of consumer trends in beverage industry, especially beer, and general knowledge of styles, brewing process, on and off-prem consumption, and Untappd.
• Excellent communication skills, both internally with our team and externally with our audiences.
• Equally creative and analytical, with exceptional organizational and communication skills.
• Demonstrated ability to think analytically, solve problems, make decisions, and use sound judgment.
• Track record of success in developing compelling content and growing content platforms.
• Capacity to shift between brand voices, representing multiple brands on various platforms while staying true to their individual voices and values.
• Capable of generating insightful reports and offering suggestions for strategically improving the performance of our content.

Bonus if you have:

• Event promotion experience (on social media) a strong plus
• Cicerone certification or other comparable industry experience
• Examples of content youve developed and published for a bevalc brand
• Experience in bevtech or bevalc
• A goal-oriented mindset and desire to hit growth goals