Social Media & Influencer Marketing Associate/Specialist

La Brigade de Buyer, Inc. is the US subsidiary of La Brigade de Buyer, a French group of brands engaged in the design, manufacturing and distribution of premium kitchen utensils to both professionals and home cooks and bakers. In the US, the group operates 3 consumers brands: de Buyer (premium cookware and bakeware), 32 Dumas (premium cutlery, launching in June 2023) and Pebbly (sustainable kitchen utensils, launching in the Spring of 2023). We are looking to hire our new Social Media & Influencer Marketing Associate (or Specialist, according to experience) to manage and develop the reputation and performance of our 3 brands through our various social media platforms.

Key responsibilities:

-Plan and create diversified content for all social media platforms

oCollaborate with Consumer Marketing Manager to create social media schedule

oCollaborate with Consumer Marketing Manager to leverage touch point strategy through content customization according to each platform's profile

oIdentify or create photos/video and supporting copy

oSchedule and Post

oEngage with brand audience

oSpecifically, develop YouTube channel strategy and content

-Manage Affiliate Program

oIdentify and animate all relevant affiliate marketing platforms,

omaintain attractive presence of the brands on all platforms

oManage logistics

oIdentify and Recruit Affiliates, run campaigns as necessary

oOptimize impact of Affiliates through activation

-Manage Influencers

oManage logistics of influencer program

oDevelop recommended schedule of content from influencers

oIdentify and Recruit Influencers

oOptimize impact of Influencers through activation

oManage content development and use of influencer content

-Collaborations

oIdentify and manage certain brand collaborations

-PR

oManage PR efforts and identify opportunities to enhance PR

oidentify media opportunities and support the brand

oManage operational logistics of product samples for media

-Business Analysis

oAnalyze monthly results for social media and influencer marketing and adjust marketing approach accordingly.

Requirements:

·At least 1 year of experience in a similar role, preferably within in a DtC environment for a CPG brand

·Experience working with influencers

·Good understanding of the influencers/affiliate marketing dynamics

·Experience with community management

·Perfect oral and written skills

·Knowledge and experience with at least 2 major social media platforms, YouTube a plus

·Creative mindset, ability to ideate and suggest initiatives without strict supervision

·Graphic design skills a plus (Canva, Adobe…)

Employment details:

• Travel: +/-10%
• Location: NYC preferred. Hybrid
• Status: Full time, exempt
• Benefits: health, dental and vision, PTO, employee discounts (after a waiting period)
• Starting date: immediate
• You must be authorized to work in the US

To apply: send cover letter and latest resume at [email protected]