Social Media Editor Jobs

Description

ABOUT LOVESHACKFANCY

LoveShackFancy is a New York City-based lifestyle brand founded in 2013 by stylist, designer and creative director Rebecca Hessel Cohen. The brand originated from Rebecca’s desire to design the perfect bridesmaid dress for her own ethereal summer wedding at her family home in Bridgehampton, surrounded by swaying apple trees. From an initial collection of hand-dyed silk dresses, LoveShackFancy quickly gained a dedicated following for its charming pieces that whisper

Role Overview

The role’s primary purpose is to support LoveShackFancy’s social media content capture, planning, and scheduling across all brand platforms to drive key social performance metrics.

We are looking for someone who is meticulous, creative, and strategic to join the marketing team. They should have proven experience editing / and or managing multiple social media platforms. The ideal candidate should live for social media and be able to bring creative ideas to our content planning process.

Key Responsibilities

• Become a champion of the company social community, making sure our content reflects the interests and needs of our audience
• Attend LoveShackFancy and partner events and ensure the best social coverage.
• Support the editorial calendar and planning for the LoveShackFancy’s social channels in partnership with our Founder, head of marketing, internal creative team, communications, outside agencies - with a focus on Instagram, TikTok, Youtube, and Pinterest
• Lead all content publishing, weekly social calendar with social grid layouts, and community management, including engaging fans, followers, prospects, partners and aspirational customers through comments and Direct Messages. Respond to DMs from customers within 2 hours during working hours
• Stay versed in day-to-day topics relevant to the LoveShackFancy brand.
• Leverage a consistent measurement plan to ensure that content performance is evaluated correctly
• Organize social campaign roll-out on all upcoming collection launches and special projects
• Identify key moments to activate the LoveShackFancy brand across the editorial calendar through a mix of monthly, seasonal, rapid response, and always-on content
• Support the story / asset planning and selection process for a comprehensive social editorial program. Maintain a weekly social calendar with social grid layouts and campaign messaging.
• Create ROI recaps for major programs and perfect content across channels to improve both internal and external communication.
• Partner with Founder and broader marketing team to develop, plan, and execute a digital content strategy that is culturally relevant and social-first.
• Manage and grow the LoveShackFancy social media influencer program in partnership with PR coordinator.

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the Employer.

Skills, Qualities & Behaviours

• Experience developing video-first content strategies across social platforms
• 1-3 year’s experience as a content marketer or editor in the social media/digital space
• Working knowledge of social measurement platforms and audience analysis
• Knowledge of: Microsoft Office Suite (Excel, Word, Powerpoint), Adobe Design Suite (Photoshop, InDesign, Acrobat) and Planoly.
• Highly organized, flexible, and ability to react in real to a dynamic workflow