Social Media + Community Manager

Role: Social Media + Community Manager

Who we are:

First Day is a leading health and wellness brand dedicated to creating research backed products and educational content that inspire people to embrace a healthier lifestyle. Our mission is to transform the industry by focusing on education, transparency, and modern scientific advancements to develop innovative and effective wellness solutions.

Who you are:

You know social media and community inside and out from directly getting in the weeds and executing.

You lead with action, own your responsibilities, and go the extra mile.

Now, you're on a mission to make an even bigger impact. To join a team who shares that same incredible drive and determination.

If that’s you, keep reading!

Job Overview:

As a Social Media & CommunityManager at First Day, you will play a crucial role in our Marketing team, driving the brand's social media strategy to foster brand love and create meaningful connections with our community. This role requires a dynamic and nimble leader who possesses a keen understanding of social media and community marketing, blending creativity with data-driven insights to achieve tangible business impact. The ideal candidate is a natural storyteller who appreciates the power of content, conversation, and culture in building brand affinity.

Responsibilities:

• Stay ahead of the ever-evolving social and cultural landscape, including competitive considerations, content trends, platform features, and emerging opportunities, ensuring an agile approach to content execution.
• Define a compelling vision and strategy for a comprehensive, integrated social media and community building practice that aligns with our overall marketing goals.
• Oversee content development, distribution, and community management across major social media platforms (Instagram, Twitter, Facebook, TikTok, Pinterest). This includes sourcing 3rd party content, creating static content, and writing briefs for in-house content creators, ensuring a constant stream of engaging and high-quality content.
• Implement innovative tactics rooted in consumer insights and brand strategy to create best-in-class engagement strategies that foster enduring relationships with our community.
• Foster community management best practices and establish processes for generating and amplifying testimonials and transformational stories from our community.
• This role requires heavy experimentation as we strive for optimization in the fast-paced world of marketing. You must have the ability to pivot & flex with the algorithms!
• Curate and lead the editorial calendar, aligning it with the overall social media strategy.
• Collaborate closely with the paid media team to ensure a cohesive 360-degree marketing approach.
• Champion brand strategy, aesthetic, and standards across all social media touchpoints, creatively adapting it to resonate with our audience.
• Continuously monitor social media trends and incorporate relevant elements to enhance the customer experience, boost sales, and foster ongoing customer engagement.
• Build a VIP Facebook community from scratch, where you'll be responsible for formulating the community's strategy, fostering meaningful conversations, and connecting customers together.
• Develop platform-specific execution strategies for organic social media leveraging the strengths of each platform while defining their roles within our marketing ecosystem.

Requirements:

• A meticulous approach to maintaining the brand's image and uncompromising team standards.
• Bonus points for experience in creating video content, editing, and other multimedia skills.
• Demonstrated creativity and in-depth knowledge of the social media landscape, translating insights into innovative strategies.
• Thrives in a fast-paced and ever-changing environment with a team that is excited to jump in and execute with you!
• Proficiency in Canva or similar design tools to independently create visually appealing content for social media platforms.
• Strong data analysis, utilizing metrics to inform decision-making and drive actionable outcomes.
• Bonus points for a track record of building and establishing VIP communities on Facebook, Reddit, or other platforms.
• Customer-centric approach, understanding our target audience and effectively communicating with them at every touchpoint.
• Minimum 3 years of relevant work experience in social media and/or community marketing with a D2C brand(s).
• Exceptional communication and storytelling abilities, bringing passion, energy, and inspiration to all initiatives.