Social Media Analyst – League And Influencer Social (External Agency)

Overview /Objective
The National Football League’s Social & Influence Marketing team is looking for a Social Media Analyst who can support the team with analysis and insights around the League and Influencer social programs. The ideal candidate will work heavily in reporting while having a passion for storytelling around social data. The candidate must also be able to support various team members to collectively dissect data sets for findings.
Responsibilities

• Present findings to internal and external groups
• Monitor and track outcomes of League campaigns across various social media platforms. Maintain thorough, accurate, and organized documentation for various workflows
• Lead overall Influencer / creator tracking and reporting
• Digest and analyze large data sets to find trends and key learnings
• Catalog content with appropriate tags for analysis and reporting
• Lead NFL Social – League reporting by utilizing social platform and 3rd party data
• Assist with the development and execution of daily, weekly, and monthly reports based on results.
• Contribute to the NFL’s Social Listening program when needed
• Perform deep dive analyses to help uncover changes in user / platform behavior and to inform NFL Social’s data-driven programming
• Work closely with partners / social platforms to advocate for social data considerations and advancements
• Identify and report on social trends among all influencers and creators that work with the NFL

Preferred Qualifications

• Must be able to work nights and weekends during NFL gamedays or during League events (e.g. Combine, Draft)
• Must be able to work holidays depending on NFL game schedule (including but not limited to Thanksgiving, Christmas Eve, Christmas, New Year’s Eve, New Year’s Day)
• Experience with social analytics tools such as Talkwalker, Emplifi, Socialie, platform tools, etc.
• Advanced understanding of all Microsoft Office programs such as Word, PowerPoint, and Excel
• Thorough understanding of social media platforms such as Facebook, Twitter, Instagram, Snapchat, TikTok, etc.
• 1-3 years of experience with social analytics / social listening
• BS or BA in business, marketing, communications, or related field preferred

Other Key Attributes / Characteristics

• Ability to synthesize large sets of data and deliver insightful and actionable recommendations
• Experience with turning data into compelling stories
• Strong organizational skills and attention to detail are extremely crucial to this role

Physical Demands

• N/A

Travel

• N/A

Salary / Pay Range
This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.
Terms / Expected Hours of Work

• FLSA non-exempt.
• This job posting is for a position with one of the NFL’s third-party agency partners that provides services to the NFL. The individual selected for this role will be an employee of that third-party agency and not the NFL. All compensation, benefits, and other terms and conditions of employment are handled by the agency. The assignment to provide services to the NFL will be limited in duration but may be extended for an additional period by agreement between the NFL and the agency.
• The NFL maintains a Flexible Workplace Policy that provides members of our workforce with opportunities to periodically work from a location of their choice, while maintaining a priority on in-person work at an NFL office, which enables us to more effectively collaborate, connect and build a workplace culture that will drive our continued success.
• The NFL is committed to building a diverse, equitable and inclusive work environment that reflects our incredibly diverse fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, or local law.