Social & Content Marketing Manager

Company Overview:

Most people on this planet are unhappy with their hair. And this not-so-fun-fact inspired the wave of hair transformation that originated on Bondi Beach in Australia and made its way across the ocean. As hair scientists and Bondi locals, BondiBoost combined years of advanced study and expertise with rich, super-nourishing, often-called-miraculous Australian ingredients, and created something of a hair revolution. BondiBoost offers a range of haircare systems to meet our customers’ needs across the globe.

https://bondiboost.com/

Job Summary:

The Social & Content Marketing Manager supports continued growth of the global BondiBoost brand by developing, acquiring, and creating unique and effective content to support our social and digital teams as well as our retail partners while also managing social execution and community management through TikTok. The role will be working in a fast-paced, creative environment that offers an opportunity to be part of building a rapidly growing business and team. The Social & Content Marketing Manager will report to the Director of Marketing.

Role Responsibilities:

• Stay up to date on new creative trends, insights and generate ideas on how to best translate these across our content and social media channels.
• Work cross functionally with Sales, DTC and Marketing departments to ensure the content calendar is in alignment with topline brand activations, goals and plans.
• Work in collaboration with the Australian-based Content + Social Marketing Manager to identify trends, strategize, develop, create, manage content, and acquire UGC for social, paid digital, retailer/trade and DTC partner needs.
• Conceptualize and create stills, videos, behind-the-scenes footage and other supporting assets for campaigns around product launches, educational efforts, promotions, collaborations, ambassador activations, etc.
• Actively source, evaluate, pitch, and negotiate strong partnerships with social influencers, content creators and influencer agencies.
• Responsible for managing the BondiBoost TikTok account and community, building strategy, creating content and briefing agency partners for both paid and organic.
• Ensure that we are maximizing the usage of all assets by strategically using them across channels to maintain cohesiveness.
• Drive efficient performance that is tracked and monitored in real-time to optimize tactics, pivot strategies and achieve growth and ROI targets.

Education & Experience:

• Can thrive in a fast-paced and unpredictable environment.
• Team player with excellent communication, collaboration, and organization skills.
• Haircare, beauty, health or wellness experience preferred.
• We’d love to see your work! Please be able to provide a portfolio with content and copy examples.
• Outstanding attention to detail and skills in time management, planning and prioritization.
• Comfortable both behind and in front of the camera.
• Bachelor’s degree or equivalent work experience.
• 2-3 years’ experience in content creation and social media (Tik Tok specifically) within consumer goods.
• Experience in social photography, videography and editing with a keen eye for beauty visuals.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Employee frequently is required to stand, walk, use hands and arms to reach for items and / or materials.
• Employee is occasionally required to lift office products and supplies, up to 20 pounds.
• Employee is regularly required to talk or hear.

Travel and Hours:

• Legally able to work in the United States.
• Hybrid role allows work from home up to 2 days per week.
• This is a full-time salaried position.
• Travel up to 10% of the time.

EEO Statement:

It is Company policy to provide equal opportunity in employment, development and advancement for all qualified persons without regard to age (40 and over), ancestry, sex/gender (including gender identity, gender expression,

pregnancy, childbirth and related medical conditions), color, marital status, registered domestic partner status, medical condition, genetic characteristics/information, national origin, physical or mental disability, race, religion (including religious dress and grooming practices), sexual orientation, military and veteran status, or any other classification protected by applicable law.