Marketing Content Specialist Jobs

Our new Marketing Content Specialist will help us drastically increase brand equity and reach through:

• Emotionally impactful storytelling
• Inspired content creation, and
• Strategic use of social media channels...

...while also overseeing and executing our proven direct-response marketing campaigns...

...so we can fulfill our mission of delivering life-changing outcomes and an exceptionally supportive experience for the 70+ families we serve every year!

$80,000 yearly

WHAT YOU WILL LOVE TO DO...

• Leverage existing templates in Canva to generate appealing and engaging advertising pieces related to sold listings (e.g. Post Cards and Newspaper ads)
• Extensive copywriting and scriptwriting
• Conduct "Buyer Love Letter/Buyer Introduction" interviews with our home-buying clients and craft beautiful, emotionally resonant "Love Letters" to be submitted with their offers
• Quality control and curation of listing photography to ensure each home's photo set is stunning
• Oversee complex, recurring lead-generating systems and lead follow-up systems (e.g. monthly postcard mailings to 16,000 households, monthly "local home prices report" mailings to 700 households)
• Leverage and oversee a team of Virtual Assistants to edit and distribute video and email content across multiple channels (MailChimp, YouTube, Facebook, Instagram, LinkedIn, etc.)
• Level up our reach/impact via social channels to drive engagement with other agents (for recruiting purposes) and prospective clients
• Understand our brand, speak through the brand's voice, and launch strategic brand-building campaigns across social channels
• Create GREAT content through emotionally impactful storytelling (and masterful copywriting). Tell the story of our clients. Tell the story of our team members. Tell the story of our team. Every day you will be writing copy and creating content

YOU'RE THE HIGH-ACHIEVER WE'RE LOOKING FOR IF...

• You are a student of your craft - you are on a constant mission to improve your abilities and you have a swipe file of beautifully executed marketing and branding pieces
• You have a deep love of storytelling and you hone your copywriting skills daily
• You have high standards for your work. Details matter to you. Results matter to you. Excellence matters to you
• You execute with speed and decisiveness and understand how to manage priorities
• You are both a creative and a strategic tactician who can execute on the technical side
• You have a keen understanding of human emotions and desire
• You see your writing and brand amplification as your ART- you approach every project with a deep-seated passion and goal to WOW your audience
• You are a confident, resourceful, and highly motivated self-starter who can work independently; you don’t require someone looking over your shoulder all day

Lin Realty Group is a Top Performing Real Estate Sales Team based in Pasadena, CA

• Specializing in the sale and purchase of high-value homes in Pasadena, San Marino, La Cañada Flintridge, and South Pasadena
• 70+ families served with excellence per year
• $115M+ in annual real estate sales (and rapidly growing!)
• Mission: Deliver life-changing outcomes and a world-class experience to the families we serve
• Our North Star: We believe clients should be treated like family, not commission checks