Senior Representative, Communication Planning

Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. Some remote opportunities are available within specific departments. There are also roles that require being on-site full time. You’ll learn more about this during the application process.
JOB SUMMARY: The Senior Representative assists in championing the customer journey experience across channels to achieve business goals. Have an understanding of digital and non-digital channel capabilities and will support the Senior Manager in the development of integrate marketing campaigns that connect the Universal Parks brand and products to the appropriate audiences.
MAJOR RESPONSIBILITIES:
Communication Planning

• Collaborates with all key stakeholder teams as campaigns are being developed to gain alignment and buyoff.
• Assist the Sr Manager in the development and maintaining of communication plans, Consumer Journeys, Channel Briefs, and Touchpoint Maps for audience segments
• Input campaign tactical needs and requirements into Workfront for tactical development.
• Will work hand-in-hand with the Project Management team to define scope of work for campaigns and tactics.

Communication Strategy

• Ensure all tactics connect back to business and campaign/program communication strategies.
• Provides an expertise in the business to guide other departments and teams.

Process

• Proactively contributes to continuous process improvement by effectively identifying and addressing issues, and coaching the team to support the workflow design, and ensure there is consistent alignment between internal partners.

Miscellaneous

• Performs other duties as assigned.
• Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.

EDUCATION: Bachelor’s degree in Marketing, Business Administration, or Computer Science or related is required.
EXPERIENCE: 3+ years’ prior hands-on experience in communications across paid, owned and earned channel planning. Experience working across various media types. Strong communication and collaboration skills. Proficiency in the Microsoft Office Suite and online collaboration tools required; or equivalent combination of education and experience.
Your talent, skills and experience will be rewarded with a competitive compensation package.
Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.
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